B2B & ABM Strategy VP/Director

Publicis Groupe; Chicago, Northern (IL, KY); Hybrid; USD 129,000 - 186,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental leave

Tuition reimbursement

Flexible time off

Job summary

Digitas in Chicago seeks a VP/Director of B2B & Account-Based Marketing Strategy to lead strategic direction for key client engagements. You will orchestrate paid, owned, and earned touchpoints to drive connected creativity and business outcomes.

The role emphasizes data-driven insights from multi-source resources, multi-stakeholder journey mapping, and collaboration with data, technology, and creative teams to deliver impactful marketing programs and ABM initiatives.

Qualifications

• Deep B2B marketing expertise with omni-channel orchestration.
• Experience with ABM platforms and LinkedIn advertising.
• Strong analytical skills and data-driven decision making.

Responsibilities

• Guide strategy across key accounts and deliver industry-leading service.
• Translate holistic plans into innovative ideas and programs.
• Collaborate with cross-capability teams to drive targets.
• Identify opportunities to leverage marketing tech and data, including AI and intent signals, for personalization and ABM.
• Develop and evolve a steady, repeatable connections toolkit.

Skills

B2B marketing

ABM platforms

LinkedIn advertising

Multichannel strategy

Data analytics

Team leadership

Tools

Comscore

MRI

Google Analytics

Job description

Digitas in Chicago seeks a VP/Director of B2B & Account-Based Marketing Strategy to lead strategic direction for key client engagements. You will orchestrate paid, owned, and earned touchpoints to drive connected creativity and business outcomes.

The role emphasizes data-driven insights from multi-source resources, multi-stakeholder journey mapping, and collaboration with data, technology, and creative teams to deliver impactful marketing programs and ABM initiatives.