VP/Director, B2B & ABM Strategy — Lead Growth

Publicis Groupe ANZ; Chicago, Northern (IL, KY); Hybrid; USD 129,000 - 186,000; Full time

Job summary

Digitas in Chicago is seeking a VP/Director of B2B & Account-Based Marketing Strategy to provide strategic leadership on key client engagements. You will guide strategy across accounts, leveraging data and technology to orchestrate paid, owned, and earned touchpoints that drive connected creativity.

You will map complex journeys, craft storytelling across channels, and partner with cross-capability teams to deliver smart marketing tactics aligned with client goals.

Qualifications

• Multichannel B2B marketing expert with omnichannel orchestration.
• Experience with ABM platforms, LinkedIn advertising, and B2B content.
• Strong analytical thinker with proficiency in media analytics tools.

Responsibilities

• Guide strategy across key accounts with industry-leading service.
• Map complex B2B and consumer journeys to identify high-impact moments.
• Translate holistic plans into innovative tactics and programs.

Skills

Omni-channel

B2B marketing strategy

Audience segmentation

LinkedIn advertising

ABM platforms

Analytics tools

Tools

Comscore

MRI

Google Analytics

Job description

Digitas in Chicago is seeking a VP/Director of B2B & Account-Based Marketing Strategy to provide strategic leadership on key client engagements. You will guide strategy across accounts, leveraging data and technology to orchestrate paid, owned, and earned touchpoints that drive connected creativity.

You will map complex journeys, craft storytelling across channels, and partner with cross-capability teams to deliver smart marketing tactics aligned with client goals.