Brand Strategy VP/Director: Lead Growth & Insight

Publicis Groupe; Birmingham (MI); On-site; USD 129,000 - 177,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Digitas, part of Publicis Groupe, seeks a Vice President/Director of Brand Strategy to lead the strategic vision across Brand, Digital, and Media, shaping insights-driven ideas that resonate with CMOs and CEOs. You will mentor mid-level planners and collaborate with data teams to anchor brand storytelling in performance metrics.

The role emphasizes turning culture and consumer insights into compelling, accountable brand journeys, partnering with Creative and Analytics to drive actionable growth.

Qualifications

• Four-year college degree and 10–12 years in account planning/brand strategy, preferably in an advertising agency.
• Ability to uncover real insights and translate them into inspiring, actionable ideas.
• Collaborative mindset with ability to shepherd solutions with strategists and partners.

Responsibilities

• Shape a strategic vision aligning creativity, data, and culture to drive brand growth.
• Translate business challenges into actionable brand platforms with measurable results.
• Oversee strategy across Brand, Digital, Comms, and Media for consistent brand experience.
• Partner with Creative Director to inspire the Creative Department.
• Champion a fusion of creativity and intelligence to ensure emotionally powerful ideas.

Skills

Strategic insight discovery

Brand strategy leadership

Cross-functional collaboration

C-suite influence

Creative-logic fusion

Prompt-based AI familiarity

Education

Bachelor's degree

Tools

Generative AI tools

Job description

Digitas, part of Publicis Groupe, seeks a Vice President/Director of Brand Strategy to lead the strategic vision across Brand, Digital, and Media, shaping insights-driven ideas that resonate with CMOs and CEOs. You will mentor mid-level planners and collaborate with data teams to anchor brand storytelling in performance metrics.

The role emphasizes turning culture and consumer insights into compelling, accountable brand journeys, partnering with Creative and Analytics to drive actionable growth.