Senior VP, B2B & ABM Growth Strategy

RiseMe; Chicago (IL); On-site; USD 180,000 - 269,000; Full time

Benefits offered by this job

Medical coverage

401K

Tuition reimbursement

Paid time off

Job summary

Digitas, a leading Networked Experience Agency, seeks an SVP of B2B & Account-Based Marketing Strategy to set the vision for enterprise ABM and growth across priority accounts. You will advise senior client leadership, guide strategic frameworks, and connect marketing, data, and technology to drive measurable business impact.

You will lead executive workshops, shape client roadmaps, and elevate offerings across AI, analytics, and marketing technology while aligning teams across Digitas, Publicis

Qualifications

• 15+ years of relevant B2B strategy experience and senior client leadership.
• A four-year college degree is required; a master’s degree is preferred.
• Proven ability to lead cross-functional teams and drive growth through ABM.

Responsibilities

• Define and elevate enterprise B2B and ABM strategy across multiple clients.
• Translate shifts in buyer behavior and technology into agency offerings and roadmaps.
• Set strategic standards for account selection, segmentation and journey design.
• Lead executive workshops and high-impact strategic engagements.
• Build and grow client relationships with C-suite and senior leaders.
• Align brand, demand, sales, data and technology into a cohesive growth system.
• Measure impact through frameworks linking reach, engagement and revenue.

Skills

B2B ABM

Executive leadership

Growth strategy

Data & measurement

Martech fluency

Stakeholder management

Workshop facilitation

Education

Bachelor’s degree

Master’s degree preferred

Tools

CRM

Marketing automation

Analytics tools

ABM platforms

Job description

Digitas, a leading Networked Experience Agency, seeks an SVP of B2B & Account-Based Marketing Strategy to set the vision for enterprise ABM and growth across priority accounts. You will advise senior client leadership, guide strategic frameworks, and connect marketing, data, and technology to drive measurable business impact.

You will lead executive workshops, shape client roadmaps, and elevate offerings across AI, analytics, and marketing technology while aligning teams across Digitas, Publicis