Senior VP, B2B & ABM Growth Strategy

Publicis Groupe ANZ; Chicago, Northern (IL, KY); Hybrid; USD 180,000 - 269,000; Full time

Benefits offered by this job

Medical coverage

401K

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Digitas seeks a SVP, B2B & Account-Based Marketing Strategy to define vision and elevate ABM across priority clients. You will serve as a senior strategic advisor and enterprise leader, aligning business strategy, audience intelligence, content, media, and technology into an integrated growth system.

You will lead workshops, guide multi-stakeholder buying dynamics, and build pragmatic roadmaps balancing near-term activation with long-term capability building, while cultivating top client

Qualifications

• 15+ years of relevant B2B marketing and ABM experience.
• Proven ability to lead executive-level client engagements.
• Strong strategic, analytical and storytelling skills.

Responsibilities

• Define and evolve our client’s enterprise B2B and ABM strategy, narrative, methodologies, playbooks and measurement standards.
• Translate shifts in B2B buyer behavior, AI, data, media, content, commerce and marketing technology into actionable agency offerings and client roadmaps.
• Establish the strategic standards for account selection, segmentation, tiering, buying-group intelligence, journey design, experience orchestration and personalized engagement.
• Champion a connected approach that links brand building, demand creation, demand capture, customer growth and sales enablement.
• Serve as a trusted advisor to senior marketing, sales, revenue, digital, data and technology leaders.
• Lead executive workshops and strategic engagements that clarify business objectives, priority markets and accounts.
• Diagnose clients’ B2B and ABM maturity, identify barriers to scale and define pragmatic transformation roadmaps.
• Cultivate senior client relationships by anticipating competitive threats, organizational challenges and evolving buyer expectations.

Skills

15+ years experience

B2B & ABM expertise

Executive leadership

Cross-functional collaboration

Education

Bachelor's degree required

Master's degree preferred

Tools

CRM

Marketing automation

Analytics platforms

Job description

Digitas seeks a SVP, B2B & Account-Based Marketing Strategy to define vision and elevate ABM across priority clients. You will serve as a senior strategic advisor and enterprise leader, aligning business strategy, audience intelligence, content, media, and technology into an integrated growth system.

You will lead workshops, guide multi-stakeholder buying dynamics, and build pragmatic roadmaps balancing near-term activation with long-term capability building, while cultivating top client