Student Housing Leasing & Marketing Leader

Paycom; Columbia (SC); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive compensation + leasing and

performance-based bonus opportunities

Comprehensive benefits package

401(k) with company match

Paid Parental Leave

Sabbatical Leave

12 holidays

Birthday holiday

Paid Time Off

Disability insurance

Pet insurance options

Job summary

B.HOM Student Living is seeking a Leasing and Marketing Manager in Columbia, SC to lead leasing and marketing strategies, drive occupancy, revenue, and resident retention across the community. You will guide tours, manage marketing plans, build university partnerships, and develop the leasing team, reporting to the General Manager in a fast-paced student housing setting.

Experience in student housing or multifamily property management is preferred; strong communication, leadership, and CRM

Qualifications

• Strong sales and leasing experience.
• Excellent communication and interpersonal skills.
• Strong organizational and time management abilities.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency in Microsoft Office and marketing/social media platforms.
• Demonstrated leadership and team development skills.
• Ability to obtain any required state leasing license within required timeframe.

Responsibilities

• Lead all leasing activities including tours, sales calls, and closing efforts.
• Ensure leasing goals, occupancy targets, and revenue objectives are achieved.
• Maintain high standards for tour experience and sales execution.
• Ensure model units and tour paths are always show-ready.
• Develop and execute weekly, monthly, and annual marketing plans.
• Analyze market trends, university data, and competitive positioning.
• Adjust strategies to optimize traffic, conversions, and occupancy.
• Manage marketing channels, advertising sources, and content.
• Build and maintain relationships with university departments and organizations.
• Identify and execute marketing opportunities tied to campus events and calendars.
• Coordinate outreach efforts including housing fairs, student events, and local initiatives.
• Assist General Manager with hiring, training, and coaching leasing team members.
• Develop training programs focused on leasing, touring, and customer experience.
• Manage leasing team schedules and performance expectations.
• Provide ongoing feedback and development support.
• Track and report on leasing performance, traffic, and conversion metrics.
• Conduct market research including enrollment trends and housing developments.
• Prepare and analyze reports to inform strategy and decision-making.
• Review and approve leasing files for accuracy and completeness.
• Ensure adherence to company policies and leasing procedures.
• Maintain confidentiality and compliance with applicable regulations.
• Perform other duties as assigned to support property success.

Skills

Strong sales and leasing experience

Excellent communication

Interpersonal skills

Organizational skills

Time management

Microsoft Office

Marketing/social media

Leadership and team development

Licensing knowledge

Education

High School

Job description

B.HOM Student Living is seeking a Leasing and Marketing Manager in Columbia, SC to lead leasing and marketing strategies, drive occupancy, revenue, and resident retention across the community. You will guide tours, manage marketing plans, build university partnerships, and develop the leasing team, reporting to the General Manager in a fast-paced student housing setting.

Experience in student housing or multifamily property management is preferred; strong communication, leadership, and CRM