Strategic SEM Lead for Growth

Digitas North America; New York (NY); On-site; USD 75,000 - 120,000; Full time

Job summary

Digitas North America is seeking a Manager of Search Marketing to lead the SEM program within the Digitas SEM capability team. You will manage analysts, establish performance metrics, report results, and foster client and vendor relationships to drive campaigns forward.

The role requires a four-year degree and 5–7 years of digital media experience with a focus on SEM. Strong communication and leadership skills are essential for coordinating with internal teams and clients across multiple

Qualifications

• Four-year degree with 5–7 years of digital media experience and 4+ years of SEM experience.
• Strong familiarity with the digital environment, media planning and buying process.
• Proficiency with media research tools and data interpretation.
• Excellent client presence and leadership abilities.

Responsibilities

• Serve as primary contact for day-to-day clients.
• Lead development of program strategies and analyses for clients.
• Oversee day-to-day internal team work on bid strategy optimization and testing.
• Establish and drive paid search best practices for the team.
• Ensure campaigns meet client goals and are delivered with precision.
• Develop and deliver media strategies and translate into final media recommendations.
• Oversee forecasting, budgeting, and allocation with stakeholders.
• Mentor and develop the team for professional growth.

Skills

SEM experience

Digital media

Data analysis

Microsoft Office

Communication

Education

Bachelor's degree

Tools

DoubleClick search

Tag Management Solutions

DMP

MTA

Site Analytics tools

Job description

Digitas North America is seeking a Manager of Search Marketing to lead the SEM program within the Digitas SEM capability team. You will manage analysts, establish performance metrics, report results, and foster client and vendor relationships to drive campaigns forward.

The role requires a four-year degree and 5–7 years of digital media experience with a focus on SEM. Strong communication and leadership skills are essential for coordinating with internal teams and clients across multiple