Lead, Search Marketing & Campaign Strategy

Publicis Groupe Holdings B.V; Chicago (IL); On-site; USD 75,000 - 108,000; Full time

Job summary

Publicis Groupe is seeking a Manager of Search Marketing to lead a team within the Digitas SEM capability, defining program strategies, reporting results, and maintaining client relationships. The role demands coordination with internal teams and a strong grasp of paid search best practices.

The position requires a four-year degree with 5–7 years of digital media experience and at least 4 years in SEM, plus proven ability to manage direct reports. Travel may be required.

Qualifications

• Four-year degree and 5–7 years of digital media experience, including at least 4+ years in SEM.
• Experience managing direct reports preferred.
• Strong familiarity with the digital environment and media planning/buying processes, including DoubleClick search expertise.

Responsibilities

• Serve as primary contact for day-to-day clients and lead program strategies and analyses.
• Oversee day-to-day team work on bid strategy optimization and testing.
• Establish and drive paid search best practices across tactics and activations.
• Ensure campaigns meet client goals and maintain quality assurance.

Skills

Digital media

SEM

Team leadership

Client management

Analytical skills

Education

Bachelor's degree

Tools

Tag Management Solutions

DMP

MTA

Site Analytics tools

Job description

Publicis Groupe is seeking a Manager of Search Marketing to lead a team within the Digitas SEM capability, defining program strategies, reporting results, and maintaining client relationships. The role demands coordination with internal teams and a strong grasp of paid search best practices.

The position requires a four-year degree with 5–7 years of digital media experience and at least 4 years in SEM, plus proven ability to manage direct reports. Travel may be required.