SEM Strategy Lead - Campaign Planning & Optimization

Publicis Groupe; New York (NY); On-site; USD 97,000 - 156,000; Full time

Job summary

Digitas, a Publicis Groupe agency in New York, seeks an Associate Director of Search Marketing to lead SEM strategy, planning, optimization and reporting for client campaigns. You will integrate SEM with other capabilities and serve as a day-to-day contact for clients, shaping media strategy and scheduling across channels.

You will supervise junior staff, collaborate with account, creative and measurement teams, and translate insights into actionable recommendations that drive performance and

Qualifications

• A four-year degree and 7 to 9 years of digital media experience, 6+ years of SEM experience.
• Deep familiarity with the digital environment and media planning/buying processes.
• Strong attention to detail, data interpretation and storytelling from data.

Responsibilities

• Manage the strategy and oversee planning, optimization and reporting of SEM campaigns.
• Serve as escalation point of contact for day-to-day clients and drive cross-team collaboration.
• Oversee development of program strategies, testing schedules and learning agendas.
• Translate insights into strategic implications and opportunities for clients.

Skills

SEM expertise

Digital media strategy

Data interpretation

Microsoft Office

Presentation skills

Client management

Travel willingness

Education

Bachelor's degree

Tools

DoubleClick Search

Tag Management Solutions

DMP

MTA

Site Analytics tools

Job description

Digitas, a Publicis Groupe agency in New York, seeks an Associate Director of Search Marketing to lead SEM strategy, planning, optimization and reporting for client campaigns. You will integrate SEM with other capabilities and serve as a day-to-day contact for clients, shaping media strategy and scheduling across channels.

You will supervise junior staff, collaborate with account, creative and measurement teams, and translate insights into actionable recommendations that drive performance and