Senior SEM Growth Lead — Fully Remote

Alloy Health; United States; Remote; USD 140,000 - 170,000; Full time

Benefits offered by this job

Competitive salary & equity package

Company paid Short and Long Term Disability

Flexible time off policy

Job summary

A leading digital health company in the United States is seeking an experienced Senior Manager of Search Engine Marketing to lead their SEM strategy. This pivotal role involves managing high-impact campaigns, optimizing bidding models, and driving customer acquisition through a data-driven approach. Candidates should have 5-7+ years of hands-on experience, particularly within direct-to-consumer models. The role offers competitive salary, equity options, and a fully remote environment, emphasizing autonomy and collaboration in a passionate team.

Qualifications

• 5-7+ years of hands-on paid search experience with demonstrated progression in scope.
• Direct experience with subscription or repeat-purchase models required.
• Proven track record managing $1M+ monthly paid search budgets.

Responsibilities

• Manage paid search program end-to-end including campaign structure and bidding.
• Partner with leadership to set the strategic direction for paid search.
• Continuously monitor and adapt to platform algorithm changes.

Skills

Hands-on paid search experience

Direct-to-consumer (D2C) experience

In-house media buying experience

Expert-level proficiency in Google Ads

Strong analytical skills

Education

No formal restriction mentioned

Tools

Google Ads

Bing Ads

GA4

BI tools (Looker, Tableau)

Job description

A leading digital health company in the United States is seeking an experienced Senior Manager of Search Engine Marketing to lead their SEM strategy. This pivotal role involves managing high-impact campaigns, optimizing bidding models, and driving customer acquisition through a data-driven approach. Candidates should have 5-7+ years of hands-on experience, particularly within direct-to-consumer models. The role offers competitive salary, equity options, and a fully remote environment, emphasizing autonomy and collaboration in a passionate team.