Senior Search Marketing Lead and Strategy

Digitas North America; Chicago (IL); On-site; USD 75,000 - 108,000; Full time

Job summary

Digitas North America is seeking a Manager of Search Marketing in Chicago to lead a team of analysts within the SEM capability. You will establish performance metrics, report results, and nurture client and vendor relationships.

You will guide program strategies across target audiences, geographies, timing, and bid optimization, while upholding quality and delivering precise campaigns. Strong analytics and leadership are essential for success.

Qualifications

• Four-year degree and 5 to 7 years of digital media experience; 4+ years SEM experience.
• Ability to manage direct reports preferred.
• Strong familiarity with the digital environment and media planning/buying process.

Responsibilities

• Serve as primary contact for day-to-day clients.
• Develop program strategies and analyses for clients.
• Oversee bid strategy optimization and testing.
• Write and deliver media strategies and translate to media recommendations.
• Ensure campaigns meet client goals.

Skills

SEM experience

digital media experience

analytical

data interpretation

client presence

Education

Bachelor's degree

Tools

DoubleClick Search

Tag Management Solutions

DMP

MTA

Site Analytics

Job description

Digitas North America is seeking a Manager of Search Marketing in Chicago to lead a team of analysts within the SEM capability. You will establish performance metrics, report results, and nurture client and vendor relationships.

You will guide program strategies across target audiences, geographies, timing, and bid optimization, while upholding quality and delivering precise campaigns. Strong analytics and leadership are essential for success.