Lead Search Marketing Manager

Digitas North America; New York (NY); On-site; USD 75,000 - 120,000; Full time

Job summary

Digitas North America in New York is seeking a Manager of Search Marketing to lead the strategic components of an integrated SEM program. You will guide a team of analysts within our SEM capability to set performance metrics, report results, and nurture client and vendor relationships.

The role emphasizes developing program strategies, bid optimization, and best practices, ensuring campaigns meet client goals while mentoring team members toward professional growth.

Qualifications

• Four-year degree and 5–7 years of digital media experience, with a focus on SEM.
• Experience managing direct report(s) preferred.
• Strong familiarity with media planning and buying processes.
• Excellent client presence and ability to lead discussions with stakeholders.
• Willingness to travel as needed; open to new places and ideas.
• Familiarity with prompt-based AI tools is a plus.

Responsibilities

• Serve as primary contact for day-to-day clients.
• Develop program strategies and analyses for clients (e.g., audience, geo, timing).
• Oversee day-to-day internal team's bid strategy optimization.
• Establish and drive paid search best practices for the team.
• Write media strategies and translate into recommendations.
• Ensure media deliverables meet client goals and objectives.
• Mentor the team, provide feedback, and support professional growth.
• Oversee forecasting, budgeting, and allocation with stakeholders.
• Collaborate with internal and external teams on campaigns.
• Translate insights to other programs and environments.

Skills

SEM campaign management

Data analysis

Client relationship management

Team leadership

Bid strategy optimization

Education

Four-year degree

5–7 years digital media experience

Tools

DoubleClick Search

Tag Management Solutions

DMP

MTA

Site Analytics tools

Job description

Digitas North America in New York is seeking a Manager of Search Marketing to lead the strategic components of an integrated SEM program. You will guide a team of analysts within our SEM capability to set performance metrics, report results, and nurture client and vendor relationships.

The role emphasizes developing program strategies, bid optimization, and best practices, ensuring campaigns meet client goals while mentoring team members toward professional growth.