Director, Search Marketing Strategy

Digitas North America; Boston (MA); Presencial; USD 97.000 - 149.000; Jornada completa

Descripción de la vacante

Digitas North America is seeking an Associate Director of Search Marketing to lead SEM strategy, planning, optimization, and reporting for client campaigns. You will integrate SEM with other capabilities and act as the day-to-day contact for media questions, ensuring aligned plan execution and clear value delivery.

You will guide senior and junior teams, shape strategic recommendations, and prioritize opportunities across multiple client accounts, travel as needed to support business objectives.

Formación

• Four-year degree and 7–9 years of digital media experience, 6+ years of SEM experience.
• Deep familiarity with the digital environment and media planning/buying process; DoubleClick Search expertise required.
• Strong understanding of media research tools; know strengths/weaknesses and when to use them.
• Quantitative and analytical mindset; ability to translate data insights into a story.
• Fluency with Microsoft Office (Word, PowerPoint, Excel) and experience with Tag Management Solutions, DMP, MTA and Site Analytics tools.
• Strong ability to translate client objectives into search and media strategies.
• Excellent client presence and ability to lead discussions with internal and external leadership.
• Stellar communication and presentation skills; travel willingness.
• Familiarity with prompt-based AI tools is a plus.

Responsabilidades

• Manage SEM strategy, planning, optimization and reporting for Digitas client campaigns.
• Shaping the department and agency’s view on segmentation, media strategy, tactics and execution.
• Oversee integrated SEM campaigns with other digital and offline media.
• Develop program strategies and analyses for clients (target audience, timing, etc.).
• Own testing schedules, learning agendas and performance forecasts.
• Draw insights from results and keep clients and teams informed on implications.
• Identify client issues and opportunities within existing business.
• Serve as day-to-day contact for media questions and issues.
• Manage accounts with media planning, negotiations, implementation, and analysis.
• Align media plans with creative and measurement work; maintain quality.
• Coach junior staff and provide feedback and career direction.

Descripción del empleo

Digitas North America is seeking an Associate Director of Search Marketing to lead SEM strategy, planning, optimization, and reporting for client campaigns. You will integrate SEM with other capabilities and act as the day-to-day contact for media questions, ensuring aligned plan execution and clear value delivery.

You will guide senior and junior teams, shape strategic recommendations, and prioritize opportunities across multiple client accounts, travel as needed to support business objectives.