SEM Strategy Lead for Growth & Campaigns

Digitas North America; New York (NY); On-site; USD 97,000 - 156,000; Full time

Job summary

Digitas is seeking an Associate Director of Search Marketing to lead strategy, planning, optimization, and reporting for client SEM campaigns, with integration across capabilities. You will serve as the day-to-day client contact and guide insights and recommendations to drive performance.

You will manage a team, partner with account, creative, and measurement groups, and ensure alignment with overall media plans while identifying new opportunities for clients.

Qualifications

• Four-year degree with 7–9 years of digital media experience.
• Deep knowledge of media planning, buying, and multi-channel strategies.
• Strong client management and presentation skills.
• Experience with data/analytics tools including DMP and Site Analytics.

Responsibilities

• Serve as escalation point for day-to-day client questions.
• Shape media strategy tactics and execution for campaigns.
• Oversee SEM program strategies and analyses.
• Coordinate with cross-functional teams to align plans.
• Lead and develop junior staff and provide feedback.

Skills

Client leadership

Strategic thinking

Communication & presentation

Travel willingness

Education

Bachelor's degree or equivalent

Tools

DoubleClick Search

Tag Management Solutions

DMP

MTA

Site Analytics tools

Microsoft Office

Job description

Digitas is seeking an Associate Director of Search Marketing to lead strategy, planning, optimization, and reporting for client SEM campaigns, with integration across capabilities. You will serve as the day-to-day client contact and guide insights and recommendations to drive performance.

You will manage a team, partner with account, creative, and measurement groups, and ensure alignment with overall media plans while identifying new opportunities for clients.