Associate Director of SEO — Lead Strategy & Growth

Publicis Groupe; Chicago (IL); Hybrid; USD 97,000 - 140,000; Full time

Job summary

Digitas is seeking an Associate Director of Search Engine Optimization to lead a high-performing team focused on data-driven SEO strategies. You will analyze search data to reveal consumer motivations and drive client outcomes through innovative SEO and SEM approaches.

You will present capabilities to clients and internal teams, scope projects, forecast needs, and drive continuous process improvements while mentoring talent and coordinating with delivery managers to meet timelines.

Qualifications

• A four-year degree in marketing, computer science or a related field.
• 6+ years of combined experience in search engine optimization, project management or account management.
• Proven leadership skills and prior experience managing a team.
• Experience scoping projects, providing forecasts and driving ongoing process improvement.
• Strong analytical and problem solving skills – and a knack for details.
• Ability to manage and prioritize multiple projects simultaneously and make smart, fast decisions.
• Knowledge of HTML, JavaScript, and CSS.
• Outstanding leadership and people management skills.
• Stellar communication and presentation skills – you’re poised, articulate and convincing.
• Willingness to travel as needed.
• Familiarity with prompt-based interaction and generative AI tools is a plus.

Responsibilities

• Clearly and convincingly presenting search engine optimization capabilities to clients and best practices to internal teams.
• Developing and presenting proposals and recommended tactics to clients and working with Managers and Supervisors to present all client deliverables.
• Leading process improvement efforts.
• Developing or approving all scopes of work that include search engine optimization.
• Ensuring excellence and accuracy in all client deliverables.
• Collaborating with Delivery Managers on project timelines and with Staffing on resource needs.
• Developing and maintaining high-quality talent.

Skills

Leadership

Project management

Forecasting

Analytical thinking

Problem solving

Communication

Travel readiness

AI tools familiarity

Decision making

Team development

Education

Bachelor’s degree in marketing, computer science or related field

Tools

HTML

JavaScript

CSS

Job description

Digitas is seeking an Associate Director of Search Engine Optimization to lead a high-performing team focused on data-driven SEO strategies. You will analyze search data to reveal consumer motivations and drive client outcomes through innovative SEO and SEM approaches.

You will present capabilities to clients and internal teams, scope projects, forecast needs, and drive continuous process improvements while mentoring talent and coordinating with delivery managers to meet timelines.