Senior SEM & Integrated Marketing Lead

Publicis Groupe; Boston (MA); On-site; USD 97,000 - 149,000; Full time

Job summary

Digitas, the Networked Experience Agency, seeks an Associate Director of Search Marketing in Boston to lead SEM strategy, planning, optimization, and reporting. You will integrate SEM with other capabilities and act as day-to-day client contact, shaping media tactics and execution across multi-channel campaigns.

You will manage testing schedules, drive learning agendas, forecast performance, and translate results into actionable insights for clients and internal teams, while guiding junior staff

Qualifications

• A four-year degree and 7 to 9 years of digital media experience, 6+ years of SEM experience.
• Deep familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and DoubleClick Search expertise required).
• Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them.
• Keen attention to detail and an analytical approach to achieving objectives.
• Solid quantitative and research skills; proven data interpretation capability, proven ability to translate data insights into a story.
• Fluency with Microsoft Office (Word, PowerPoint, Excel). Experience working with Tag Management Solutions, DMP, MTA and Site Analytics tools.
• Strong ability to understand client objectives and how they translate into search and media strategies.
• Excellent client presence and ability to lead discussions with internal and external leadership.
• Stellar communication and presentation skills – you’re poised, articulate and convincing.
• Willingness to travel as needed – you’re open to new places, new faces and new ideas.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Responsibilities

• Manage the strategy and oversee planning, optimization and reporting of Digitas client SEM campaigns.
• Oversee integration of SEM with other capabilities.
• Serving as escalation point of contact for day-to-day clients.
• Shaping and articulating the department and agency’s view on customer segmentation, media strategy tactics and execution.
• Managing the strategic components of an integrated SEM campaign, with other digital and offline media.
• Overseeing development of program strategies and analyses for clients (e.g., target audience recommendations, timing/scheduling strategy, etc.).
• Accountable for testing schedule, learning agenda, performance forecasts.
• Drawing insights from program results and communicating strategic implications to clients and teams.
• Identifying and addressing client issues, as well as new opportunities within existing client business.
• Owning and responding to client questions related to media, serving as day-to-day contact.
• Managing accounts within the media department with media planning, negotiations, implementation, tracking and analysis.
• Coordinating with cross-functional teams to ensure media plans align with creative/measurement and client needs.
• Providing leadership to junior staff, delivering feedback, and career direction.

Skills

SEM

Digital media

Client management

Analytics

MS Office

DoubleClick Search

Tag Management Solutions

DMP

MTA

Site Analytics

Education

Bachelor's degree

Tools

DoubleClick Search

Tag Management Solutions

DMP

MTA

Site Analytics

Job description

Digitas, the Networked Experience Agency, seeks an Associate Director of Search Marketing in Boston to lead SEM strategy, planning, optimization, and reporting. You will integrate SEM with other capabilities and act as day-to-day client contact, shaping media tactics and execution across multi-channel campaigns.

You will manage testing schedules, drive learning agendas, forecast performance, and translate results into actionable insights for clients and internal teams, while guiding junior staff