Strategic Sales Director, Beverages & Market Growth

Southern Glazer's Wine and Spirits; Loveland (CO); On-site; USD 103,000 - 155,000; Full time

Benefits offered by this job

Medical coverage

Dental & vision

401(k) plan

Tuition assistance

Wellness program

Parental leave

Vacation & sick leave

Job summary

Southern Glazer’s Wine and Spirits is seeking a Sales Director in Loveland, Colorado to develop and execute a comprehensive sales strategy for a defined territory. You will lead a team of Leaders and Account Managers, guiding performance, pricing, and in-store execution to drive growth and distribution.

You will build relationships with key retailers and supplier partners while aligning frontline activities with company goals.

Qualifications

• 5+ years of progressive sales leadership experience in the beverage or CPG industry.
• Strong background in territory management, account development, and team leadership.
• Proven track record of driving distribution, growing market share, and leading field sales teams.
• Experience with pricing strategy, promotional execution, and category management.
• Proficient in Microsoft Office (Excel, Word, Outlook, PowerPoint); experience with CRM, VIP/Encompass, and EDI platforms preferred
• Strategic thinker with strong business acumen and analytical skills
• Inspiring leader who builds trust, accountability, and results-oriented teams
• Passionate about executional excellence and ensuring freshness and quality of all in-market products
• Clear communicator who can engage stakeholders at all levels—from sales reps to suppliers

Responsibilities

• Translate company sales initiatives into territory plans.
• Drive sales performance through strategies and promotions.
• Lead pricing strategies, promotions, and product launches across channels.
• Monitor performance with reports and use data to close gaps.
• Ensure freshness and proper product rotation across partners.
• Coach leaders and account managers for high-performing execution.
• Staffing decisions and career development for direct reports.
• Build relationships with key retail customers and suppliers.

Skills

Sales leadership

Territory management

Account development

Pricing strategy

CRM experience

Analytics

Communication

Tools

Microsoft Office

CRM systems

VIP/Encompass

EDI platforms

Job description

Southern Glazer’s Wine and Spirits is seeking a Sales Director in Loveland, Colorado to develop and execute a comprehensive sales strategy for a defined territory. You will lead a team of Leaders and Account Managers, guiding performance, pricing, and in-store execution to drive growth and distribution.

You will build relationships with key retailers and supplier partners while aligning frontline activities with company goals.