Beverage Sales Team Lead – Field Execution

Southern Glazer's Wine & Spirits, LLC.; Parker (CO); Hybrid; USD 50,000 - 65,000; Full time

Benefits offered by this job

Medical coverage

Dental and vision

401(k)

Tuition assistance

Wellness program

Parental leave

Vacation accrual

Paid sick leave

Job summary

Southern Glazer's Wine & Spirits is seeking a Team Leader to guide a group of Account Managers toward distribution, display, and sales goals. You will coach and develop the team, monitor performance, and ensure alignment with promotional calendars and product launches across the South Denver Metro territory.

The role emphasizes coaching, field execution, and strategic collaboration with Sales Leadership to drive market share and ensure top-tier retail execution.

Qualifications

• 2+ years of beverage sales or merchandising experience.
• Experience leading or mentoring a team preferred.
• Strong understanding of retail execution standards and product rotation.
• 21+ with valid driver’s license and insurable driving record.

Responsibilities

• Lead, coach, and motivate a team of Account Managers to meet distribution, display, and sales goals.
• Provide field training and ongoing performance feedback on execution standards and sales techniques.
• Monitor KPIs and adjust workloads, territories, or strategies to maximize productivity.
• Act as the main point of accountability for team execution and route effectiveness.
• Drive market share growth through targeted selling and expanded distribution.
• Ensure promotional calendars, new product launches, and in-market programming are executed.
• Collaborate with leadership to develop quarterly business plans and promotional strategies.
• Conduct ride-alongs and in-field coaching to elevate field performance.

Skills

Team leadership

Coaching

Sales execution

Field analytics

Communication

Education

High school diploma or GED

Bachelor’s degree preferred

Job description

Southern Glazer's Wine & Spirits is seeking a Team Leader to guide a group of Account Managers toward distribution, display, and sales goals. You will coach and develop the team, monitor performance, and ensure alignment with promotional calendars and product launches across the South Denver Metro territory.

The role emphasizes coaching, field execution, and strategic collaboration with Sales Leadership to drive market share and ensure top-tier retail execution.