Strategic Sales Director – Beverages & Growth

Southern Glazer's Wine & Spirits; Loveland (CO); On-site; USD 103,000 - 155,000; Full time

Benefits offered by this job

Comprehensive medical coverage

Dental and vision plans

401(k) retirement plan

Tuition assistance

Wellness program

Job summary

Southern Glazer's Wine & Spirits is seeking a Sales Director to develop and execute a comprehensive sales strategy across a defined territory. You will lead Leaders and Account Managers, guiding strategy, coaching, and performance oversight to drive distribution growth and in-store excellence.

You will align frontline execution with company goals, monitor pricing and promotions, and ensure product freshness while building strong retailer and supplier relationships to optimize results.

Qualifications

• 5+ years of progressive sales leadership experience in beverage or CPG industries.
• Proven track record of driving distribution and market share through field teams.
• Experience with pricing strategy and promotional execution.

Responsibilities

• Translate company sales initiatives into actionable territory plans.
• Drive sales performance with routes and promotions to meet KPIs.
• Lead pricing strategies and new product launches across retail channels.
• Monitor performance via reports and use data insights to close gaps.
• Ensure freshness standards and product rotation across all partners.
• Lead and coach Team Leaders and Account Managers to high performance.
• Own staffing decisions and career development for direct reports.
• Build relationships with key retailers and supplier partners.

Skills

Sales leadership

Territory management

Account development

Team leadership

Pricing strategy

Promotional execution

Category management

CRM experience

Data analysis

Communication

Tools

CRM

VIP/Encompass

EDI platforms

Job description

Southern Glazer's Wine & Spirits is seeking a Sales Director to develop and execute a comprehensive sales strategy across a defined territory. You will lead Leaders and Account Managers, guiding strategy, coaching, and performance oversight to drive distribution growth and in-store excellence.

You will align frontline execution with company goals, monitor pricing and promotions, and ensure product freshness while building strong retailer and supplier relationships to optimize results.