Strategic Product Marketing Manager, B2B SaaS

Exostar India Pvt Ltd; Herndon (VA); Hybrid; USD 120,000 - 150,000; Full time

Job summary

Exostar is seeking a Product Marketing Manager to turn complex capabilities into clear customer outcomes. You will own positioning, messaging, and go-to-market execution for an assigned portfolio, working across Product, Sales, Customer Success, and Marketing to connect buyer needs with differentiated stories and effective launches.

You will develop market insights, own competitive differentiation, and build launch plans, pricing decisions, and sales enablement materials.

Qualifications

• 6+ years in B2B product marketing or closely related work, including direct experience marketing SaaS or technology products.
• Ownership of positioning, messaging, product launches, and sales content.
• Excellent writing, presentation, research, and interviewing skills; ability to simplify complex products accurately.
• Ability to manage cross‑functional projects, work directly with customers and sellers, and use data to improve GTM execution.

Responsibilities

• Develop market insight and portfolio positioning; translate technical concepts into customer outcomes.
• Own portfolio messaging and competitive differentiation; maintain competitive intelligence and evidence-based recommendations.
• Build go-to-market launch plans with audiences, offers, milestones, and internal readiness; coordinate execution across teams.
• Support packaging and pricing decisions with buyer insight and field feedback; align content with buying stages.
• Create solution briefs, product pages, presentations, use-case narratives, battlecards, and business-value tools; enable sales with training and materials.

Skills

B2B product marketing

Positioning & messaging

Go-to-market

Cross-functional collaboration

Writing & storytelling

Education

Bachelor’s degree in marketing/business/communications

Advanced degree a plus

Job description

Exostar is seeking a Product Marketing Manager to turn complex capabilities into clear customer outcomes. You will own positioning, messaging, and go-to-market execution for an assigned portfolio, working across Product, Sales, Customer Success, and Marketing to connect buyer needs with differentiated stories and effective launches.

You will develop market insights, own competitive differentiation, and build launch plans, pricing decisions, and sales enablement materials.