Product Marketing Manager, B2B SaaS — Launch & Enablement

Ambition; Chattanooga (TN); On-site; USD 90,000 - 120,000; Full time

Job summary

Ambition, a Chattanooga-based B2B SaaS company, is seeking a hands-on Product Marketing Manager to bring our product story to market. You will own positioning, messaging, and go-to-market content while collaborating across teams to turn product insight into growth.

This individual contributor role blends strategy with execution, requiring strong writing, research, and the ability to craft customer stories, launches, and enablement materials that resonate with buyers and users.

Qualifications

• 5+ years of B2B SaaS marketing experience across content, campaigns, demand generation, or customer marketing.
• Strong writing and technical communication skills; ability to translate complex capabilities into clear content.
• Ability to develop compelling content across formats from concept to execution and collaborate with creative and technical partners.
• Strong research and analytical skills to turn insights into practical marketing decisions.
• Comfort moving between product marketing and broader GTM work and making pragmatic trade-offs in a lean team.
• Experience using AI to build and test marketing workflows; familiarity with revenue tech or customer lifecycle programs is helpful.

Responsibilities

• Own product positioning and messaging; create a consistent narrative for Marketing, Sales, and CX.
• Create technical content and enablement materials to help buyers evaluate Ambition; partner with Product/Engineering for accuracy.
• Use customer research and competitive intel to sharpen positioning; develop customer stories and proof points.
• Plan and execute product launches across the business; coordinate content and communications.
• Own customer messaging strategy; collaborate with CX to support engagement, retention, and growth.
• Build, test, and improve marketing workflows with data and AI; simplify repeatable work while upholding quality.
• Partner with Brand Marketing on integrated campaigns and digital channels.
• Collaborate with program owners on content and messaging for programs and education.
• Work with Sales and CX to understand audience needs and develop messaging and enablement.
• Partner with Product/Engineering on product understanding and launch readiness; with RevOps on measurement.
• Bring a broad marketing perspective; adapt to team capacity and business goals.

Skills

Product positioning

Messaging

Go-to-market

Content marketing

Job description

Ambition, a Chattanooga-based B2B SaaS company, is seeking a hands-on Product Marketing Manager to bring our product story to market. You will own positioning, messaging, and go-to-market content while collaborating across teams to turn product insight into growth.

This individual contributor role blends strategy with execution, requiring strong writing, research, and the ability to craft customer stories, launches, and enablement materials that resonate with buyers and users.