Product Marketing Manager

Exostar India Pvt Ltd; Herndon (VA); Hybrid; USD 120,000 - 150,000; Full time

Job summary

Exostar is seeking a Product Marketing Manager to turn complex capabilities into clear customer outcomes. You will own positioning, messaging, and go-to-market execution for an assigned portfolio, working across Product, Sales, Customer Success, and Marketing to connect buyer needs with differentiated stories and effective launches.

You will develop market insights, own competitive differentiation, and build launch plans, pricing decisions, and sales enablement materials.

Qualifications

• 6+ years in B2B product marketing or closely related work, including direct experience marketing SaaS or technology products.
• Ownership of positioning, messaging, product launches, and sales content.
• Excellent writing, presentation, research, and interviewing skills; ability to simplify complex products accurately.
• Ability to manage cross‑functional projects, work directly with customers and sellers, and use data to improve GTM execution.

Responsibilities

• Develop market insight and portfolio positioning; translate technical concepts into customer outcomes.
• Own portfolio messaging and competitive differentiation; maintain competitive intelligence and evidence-based recommendations.
• Build go-to-market launch plans with audiences, offers, milestones, and internal readiness; coordinate execution across teams.
• Support packaging and pricing decisions with buyer insight and field feedback; align content with buying stages.
• Create solution briefs, product pages, presentations, use-case narratives, battlecards, and business-value tools; enable sales with training and materials.

Skills

B2B product marketing

Positioning & messaging

Go-to-market

Cross-functional collaboration

Writing & storytelling

Education

Bachelor’s degree in marketing/business/communications

Advanced degree a plus

Job description

Exostar is seeking a Product Marketing Manager to turn complex capabilities into clear reasons for customers to choose us. This hands‑on individual contributor will own positioning, messaging, and go‑to‑market execution for an assigned portfolio. Working across Product, Sales, Customer Success, and Marketing, you will connect buyer needs and market insight to differentiated stories, effective launches, and sales tools that help generate and advance qualified opportunities.

Responsibilities:

Market Insight & Positioning

• Develop a practical understanding of priority buyers, buying groups, use cases, purchase triggers, and alternatives through interviews and market research.
• Own portfolio positioning, value propositions, messaging, and competitive differentiation; translate technical and compliance concepts into customer outcomes.
• Maintain competitive intelligence, win/loss insights, monitor market trends, and and objection guidance; bring evidence‑based recommendations to Product and GTM leaders.

Go‑to‑Market & Launches

• Build launch plans with clear audiences, offers, milestones, internal readiness, and success measures; coordinate execution across teams.
• Support packaging and pricing decisions with buyer insight, competitive research, and feedback from the field.
• Partner with Demand Generation on campaign themes, conversion offers, and content aligned to buying stages.
• Create solution briefs, product pages, presentations, use‑case narratives, battlecards, and business‑value tools with internal specialists.
• Equip enablement and sales teams with launch training, messaging, discovery guidance, and competitive content; keep materials accurate and current.

Validate product and compliance claims with the appropriate experts; measure launch results, message effectiveness, asset use, and portfolio funnel performance

You meet our “must haves” for this role if you have:

Qualifications:Required

• 6+ years in B2B product marketing or closely related work, including direct experience marketing SaaS or technology products.
• Demonstrated ownership of positioning, messaging, product launches, and sales content.
• Excellent writing, presentation, research, and interviewing skills; ability to simplify complex products accurately.
• Ability to manage cross‑functional projects, work directly with customers and sellers, and use data to improve GTM execution.

Preferred Qualifications:

You are exactly who we are looking for if you:

• Experience in secure collaboration, identity, cybersecurity, supply chain software, or regulated industries.
• Familiarity with aerospace and defense, life sciences, or healthcare buying processes and compliance considerations.

Education:

• Bachelor’s degree in marketing, business, communications
• Advanced degree a plus

Location: Herndon VA, (3xweek) Hybrid

The pay range for this position is $120,000k - $150,000k/yr; however, the final compensation will be determined based on factors including experience, skills, qualifications, and location. Exostar also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, EAP, Flexible Spending Accounts, 401(k) matching, flexible time off and sick leave).

Exostar - The Company:

Exostar’s cloud‑based platforms create exclusive communities within the Aerospace and Defense, Life Sciences, and other highly regulated industries where members securely collaborate, share information, and operate compliantly. Within these communities we build trust. By analyzing community data, we provide insights and intelligence, enabling organizations to make better, timelier decisions, to mitigate risk, and operate more efficiently.

• We believe in employee development: we promote internally and provide training and educational assistance
• We provide a fun, engaged workplace, with social and community‑building events
• We offer comprehensive benefits and flexible time off plans

Exostar is an Equal Opportunity Employment Employer. The company provides equal employment opportunities to all applicants without regard to race, color, religion, sex, national origin, age, marital status, disability status or genetic information. Exostar is committed to providing equal employment opportunities for all persons in all facets of employment including recruiting, hiring, compensation, promotion, training, benefits, transfers and working conditions.

Qualifications

Education

Preferred

Bachelors or better.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.