Strategic Portfolio & Channel Marketing Leader (HIV)

GlaxoSmithKline plc

Durham (CA)

Híbrido

USD 180.000 - 250.000

Tempo integral

Há 10 dias

Uma candidatura completa em um minuto

Currículo e carta de apresentação personalizados, prontos para serem enviados.

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Resumo da vaga

ViiV Healthcare, based in Durham, NC, seeks a Senior Director, Portfolio and Channel Marketing to drive US portfolio marketing strategy across a complex HIV and specialty portfolio. This enterprise role aligns portfolio priorities with customer strategy, delivering differentiated experiences and scalable resources for strong commercial execution.

You will lead cross-functional teams, govern HCP education, IDN strategy, and KOL engagement, while shaping lifecycle marketing and multi-brand

Qualificações

  • Bachelor’s degree required with 10+ years in commercial roles including sales or marketing.
  • Experience in brand, lifecycle marketing and LOE planning; matrix leadership.
  • Proven ability to lead and develop teams; strong digital strategy experience.
  • Experience in data-driven decision making, forecasting and resource allocation.
  • 2 days per week in office is required.

Responsabilidades

  • Lead US portfolio and channel marketing strategy across HIV and specialty brands.
  • Oversee HCP engagement, speaker programs and education governance with cross-functional partners.
  • Develop enterprise IDN strategy and engage health systems and complex accounts.
  • Drive KOL engagement strategy and collaboration with brand, field teams and congresses.
  • Lead lifecycle management and multi-brand marketing initiatives; plan investments and transitions.

Conhecimentos

Brand marketing
Lifecycle marketing
LOE planning
Senior leadership
Data-driven decisions
Forecasting
Resource allocation
Digital strategy
Team leadership
US healthcare knowledge

Formação

Bachelor’s Degree

Descrição da vaga

ViiV Healthcare, based in Durham, NC, seeks a Senior Director, Portfolio and Channel Marketing to drive US portfolio marketing strategy across a complex HIV and specialty portfolio. This enterprise role aligns portfolio priorities with customer strategy, delivering differentiated experiences and scalable resources for strong commercial execution.

You will lead cross-functional teams, govern HCP education, IDN strategy, and KOL engagement, while shaping lifecycle marketing and multi-brand

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