HIV Treatment Marketing Strategy Lead (Hybrid)

GlaxoSmithKline plc; Durham (NC); Híbrido; USD 120.000 - 150.000; Tempo integral

Benefícios oferecidos por esta vaga

Relocation support

Hybrid work model

Durham, NC in-office 2 days/week

Resumo da vaga

ViiV Healthcare, part of the GSK network, seeks a Marketing Strategy lead for an HIV treatment indication in the US. The role collaborates with cross‑functional teams to shape the commercial plan and ensure a successful launch.

The candidate will manage messaging, channel strategy, and measurement, while aligning with brand strategy and leadership expectations in a hybrid Durham, NC environment.

Qualificações

• Bachelor’s degree and 4+ years in pharma marketing or related field.
• Experience with US healthcare professional marketing and field activities.
• Ability to navigate copy approval and regulatory review processes.

Responsabilidades

• Drive development and execution of the commercial strategy for a new HIV indication.
• Lead day‑to‑day integration of the launch plan across cross‑functional teams.
• Develop and refine messaging, claims and channel plans with stakeholders.
• Monitor performance, KPIs and market signals to optimize campaigns.
• Provide updates to senior leadership on progress and impact.

Conhecimentos

Pharma marketing

US HCP marketing

Copy approval experience

Digital tools usage

Ferramentas

AI tools

Digital channels

Descrição da vaga

ViiV Healthcare, part of the GSK network, seeks a Marketing Strategy lead for an HIV treatment indication in the US. The role collaborates with cross‑functional teams to shape the commercial plan and ensure a successful launch.

The candidate will manage messaging, channel strategy, and measurement, while aligning with brand strategy and leadership expectations in a hybrid Durham, NC environment.