Marketing Manager: HIV Treatment Strategy & Launch

GSK plc; Durham (NC); Hybrid; USD 110,000 - 140,000; Full time

Job summary

ViiV Healthcare is seeking a Marketing Manager, HIV Treatment Strategy in the United States to drive the brand commercial strategy for a new HIV indication and launch plan under the Strategy Director. This role requires close cross-functional collaboration, rigorous market shaping, and measurement to ensure successful deployment.

The position is based at ViiV Healthcare's U.S. headquarters in Durham, NC with a hybrid work model.

Qualifications

• Bachelor’s degree and 4+ years in pharmaceutical marketing.
• Experience with copy approval.
• US HCP marketing/field experience.
• Ability to travel up to 10% and work in Durham, NC office.

Responsibilities

• Drive development and execution of the commercial strategy and launch plan for the new indication.
• Lead day-to-day integration of the launch plan across workstreams.
• Evolve campaigns and messaging with insights while aligning to brand strategy.
• Develop and refine claims through regulatory review process.
• Partner with channels to translate strategy into coordinated plans.

Skills

Brand marketing

Cross-functional collaboration

Digital & AI tools

Travel 10%

2 days in Durham

Education

Bachelor’s degree

MBA or related master’s

Tools

AI tools

Job description

ViiV Healthcare is seeking a Marketing Manager, HIV Treatment Strategy in the United States to drive the brand commercial strategy for a new HIV indication and launch plan under the Strategy Director. This role requires close cross-functional collaboration, rigorous market shaping, and measurement to ensure successful deployment.

The position is based at ViiV Healthcare's U.S. headquarters in Durham, NC with a hybrid work model.