Hybrid Marketing Manager, HIV Treatment Launch

ViiV Healthcare; Durham (NC); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Relocation support

Job summary

ViiV Healthcare in the United States is seeking a Marketing Manager, HIV Treatment Strategy, to lead the development and execution of commercial strategy for a potential new indication. You will drive cross-functional launch planning and align campaign messaging with evolving clinical and market insights.

The role requires collaboration with Brand leads and US/Global leadership, plus a hybrid on-site presence in Durham, NC. Relocation is supported and travel up to 10% is expected.

Qualifications

• Bachelor's degree and 4+ years of pharmaceutical marketing experience.
• US HCP marketing/field experience.
• Experience with copy approval.
• Experience using a range of digital and AI tools to optimize content and omnichannel delivery.
• Willingness to travel up to 10% and to work on-site in Durham, NC at least 2 days per week.

Responsibilities

• Drive development and execution of the commercial strategy and translate guidance into an actionable market-shaping indication launch plan.
• Lead day-to-day integration of the commercial launch plan, actively managing milestones, dependencies, decisions, risks and accountabilities across workstreams.
• Evolve the brand campaign for and with this new indication, evolving message architecture and customer narrative as insights develop, while aligning to the brand strategy.
• Lead development and refinement of claims and messaging through customer research and the regulatory review process.
• Partner with Promo, P2P, Digital and other channels to translate strategy into coordinated channel plans with ownership for execution.
• Lead development and tracking of a robust measurement plan including KPIs, launch-readiness indicators and business performance.
• Translate performance signals into recommendations for campaign and launch-plan optimization.
• Serve as the day-to-day commercial point for indication and label developments, updating messaging and plans accordingly.
• Integrate inputs across Medical, Payer/Market Access, Global, Insights & Analytics into the US plan.
• Identify risks and trade-offs early; drive resolution with owners and elevate recommendations to the Marketing Strategy Director.

Skills

Pharmaceutical marketing

US HCP marketing

Copy approval

Digital & AI tools

Travel up to 10%

In-office in Durham, NC

Education

Bachelor's degree

MBA or master's in marketing

Job description

ViiV Healthcare in the United States is seeking a Marketing Manager, HIV Treatment Strategy, to lead the development and execution of commercial strategy for a potential new indication. You will drive cross-functional launch planning and align campaign messaging with evolving clinical and market insights.

The role requires collaboration with Brand leads and US/Global leadership, plus a hybrid on-site presence in Durham, NC. Relocation is supported and travel up to 10% is expected.