Portfolio & Channel Marketing: Senior Director

GlaxoSmithKline plc

Durham (NC)

On-site

USD 180,000 - 240,000

Full time

7 days ago

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Job summary

ViiV Healthcare, based in Durham, NC, seeks a Senior Director of Portfolio and Channel Marketing to lead US portfolio marketing across a complex HIV and specialty portfolio. You will connect portfolio priorities with customer strategy, align cross-functional teams, and drive scalable resources for strong commercial execution.

The role requires broad leadership across HCP engagement, IDN strategy, KOL engagement, U.S.

Qualifications

Bachelor's Degree & 10+ years commercial experience including sales or marketing.
8+ years leading teams, including experience with large health systems or strategic accounts.
6+ years in US pharmaceutical/biotech in-line brand marketing.
4+ years of experience in strategy development and execution.
Experience with data-driven decision making, forecasting and resource allocation.
2 days per week in office required.

Responsibilities

Lead integrated portfolio and multi-brand strategies in partnership with brand teams and cross-functional partners.
Lead complex strategic initiatives, portfolio business planning, prioritization, investment decisions, and long-term planning.
Lead the strategy and execution of HCP Engagement, with governance and operations accountability.
Lead enterprise-wide IDN strategy and engagement models for health systems and corporate accounts.
Lead commercial KOL strategy and engagement across marketing channels and events.
Lead U.S. conference and congress strategy and investments for portfolio impact.
Lead lifecycle marketing initiatives spanning brands and stages.