Strategic Marketing Lead – HIV Treatment Launch

GlaxoSmithKline plc; Durham (NC); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Relocation support

Job summary

ViiV Healthcare in the United States, headquartered in Durham, NC, seeks a Marketing Manager for HIV Treatment Strategy to oversee the preparation, progress, and impact of a potential new label. The role requires collaboration with cross-functional teams and leadership exposure to US and Global leadership in a hybrid work setting.

The position emphasizes development of the commercial launch plan, brand messaging, and performance tracking, with relocation support available for eligible candidates.

Qualifications

• Bachelor’s degree in a related field.
• 4+ years of pharmaceutical marketing experience (brand marketing, market access, market research, marketing operations).
• Experience with copy approval.
• Experience using digital & AI tools for omnichannel delivery and performance review.

Responsibilities

• Drive development and execution of the commercial strategy and launch plan for the new indication.
• Lead day-to-day integration of the launch plan across workstreams with milestones and risks.
• Evolve messaging and claims through research and regulatory review processes.
• Partner with cross-functional teams to translate strategy into channel plans and execution.
• Develop and track a robust measurement plan including KPIs and readiness indicators.
• Translate insights into recommendations for optimization of campaigns and messaging.

Skills

Pharmaceutical marketing

US HCP marketing

Copy approval

Digital & AI tools

Travel up to 10%

In-office 2 days/week

Education

Bachelor's degree

Job description

ViiV Healthcare in the United States, headquartered in Durham, NC, seeks a Marketing Manager for HIV Treatment Strategy to oversee the preparation, progress, and impact of a potential new label. The role requires collaboration with cross-functional teams and leadership exposure to US and Global leadership in a hybrid work setting.

The position emphasizes development of the commercial launch plan, brand messaging, and performance tracking, with relocation support available for eligible candidates.