Senior Director, HIV Portfolio & Channel Marketing

ViiV Healthcare; Durham (NC); Híbrido; USD 180.000 - 240.000; Tempo integral

Benefícios oferecidos por esta vaga

Relocation package

Health benefits

Resumo da vaga

ViiV Healthcare, based in Durham, NC, seeks a Senior Director of Portfolio Marketing to lead U.S. portfolio strategy across HIV and specialty brands.

The role partners with brand teams and cross-functional partners to translate portfolio priorities into customer-focused plans and scalable resources. You will oversee complex initiatives, lifecycle management, and enterprise accounts strategies, with governance across Medical, Legal, Compliance, and agencies.

Qualificações

• Bachelor's Degree & 10+ years of commercial experience including sales or marketing, with experience in Brand, lifecycle Marketing, and LOE planning, Matrix and Senior Leader engagement and leadership, Digital strategy.
• 8+ years of experience in leading and managing teams, including experience with large health systems or strategic accounts
• 6+ years of experience in US pharmaceutical/biotech in-line brand marketing
• 4+ years of experience in strategy development and execution
• Experience with data-driven decision making, forecasting and resource allocation
• 2 days per week in office required

Responsabilidades

• Lead integrated portfolio and multi-brand strategies in partnership with brand teams and cross-functional partners to strengthen brand priorities and deliver greater impact.
• Lead complex strategic initiatives, portfolio business planning, prioritization, investment decisions, and long-term planning.
• Lead the strategy and execution of HCP Engagement (HCPe), speaker programs, and peer-to-peer education, with accountability for the strategy, governance, and operations of this important and highly regulated area.
• Oversee program operations and establish governance, controls, and accountability for compliant execution in partnership with brands, field teams, Medical, Legal, Compliance, and agencies.
• Use data, insights, and performance measures to improve HCP engagement and simplify processes so field teams can focus on customers.
• Lead the enterprise-wide IDN and Corporate Accounts marketing strategy, establishing an integrated approach for how the organization prioritizes, engages, and creates value for health systems and other complex organized customers.
• Lead KOL strategy aligned with current and future portfolio priorities, including identification, segmentation, prioritization, and relationship-building with appropriate commercial leaders.
• Coordinate KOL engagement across portfolio marketing, brand teams, field teams, congresses, and other commercial stakeholders, and translate KOL insights into commercial strategy and execution.
• Lead U.S. conference and congress strategy and investment priorities, partnering with Global on international tier-one congresses and coordinating portfolio messaging, customer and KOL engagement, leadership participation, and field activation.

Conhecimentos

Data to Insights

Digital Fluency

Marketing Campaign Planning

Marketing Measurement

Marketing Strategy Implementation

Omnichannel Marketing

Scientific Literacy

Descrição da vaga

ViiV Healthcare, based in Durham, NC, seeks a Senior Director of Portfolio Marketing to lead U.S. portfolio strategy across HIV and specialty brands.

The role partners with brand teams and cross-functional partners to translate portfolio priorities into customer-focused plans and scalable resources. You will oversee complex initiatives, lifecycle management, and enterprise accounts strategies, with governance across Medical, Legal, Compliance, and agencies.