Senior Director, Portfolio & Channel Marketing — HCP & IDN Strategy

GlaxoSmithKline plc; Durham (NC); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid work model

Domestic relocation package

Job summary

ViiV Healthcare in Durham, NC, is seeking a Senior Director, Portfolio and Channel Marketing to lead US portfolio marketing for HIV and specialty brands. You will translate portfolio priorities into commercial execution, align cross-functional teams, and drive strategy across brands, customer segments, and field teams.

You will own HCP engagement, IDN strategy, KOL programs, U.S. conferences, and lifecycle marketing initiatives, coaching leaders, and ensuring governance and data-driven decision

Qualifications

• Bachelor’s degree and 10+ years of commercial experience including sales or marketing, with experience in Brand, lifecycle Marketing, LOE planning and senior leadership engagement.
• 8+ years of experience leading and managing teams in US pharmaceutical/biotech brands.
• 4+ years of experience in strategy development and execution.
• Experience with data-driven decision making, forecasting and resource allocation.
• 2 days per week in office is required.

Responsibilities

• Lead integrated portfolio and multi-brand marketing initiatives across HIV and specialty portfolios.
• Oversee HCP engagement strategy, speaker programs, and peer-to-peer education with governance and compliant execution.
• Lead enterprise IDN and corporate accounts strategy to align portfolio priorities with customer needs.
• Lead U.S. conference and congress strategy, including messaging and field activation.
• Guide lifecycle management and portfolio marketing initiatives across brands, ensuring long-term planning and transitions.

Skills

Data to Insights

Digital Fluency

Marketing Campaign Planning

Marketing Measurement

Marketing Strategy Implementation

Omnichannel Marketing

Scientific Literacy

Job description

ViiV Healthcare in Durham, NC, is seeking a Senior Director, Portfolio and Channel Marketing to lead US portfolio marketing for HIV and specialty brands. You will translate portfolio priorities into commercial execution, align cross-functional teams, and drive strategy across brands, customer segments, and field teams.

You will own HCP engagement, IDN strategy, KOL programs, U.S. conferences, and lifecycle marketing initiatives, coaching leaders, and ensuring governance and data-driven decision