HIV Treatment Strategy Marketing Lead

NCBioImpact; Durham (NC); Hybrid; USD 120,000 - 180,000; Full time

Job summary

ViiV Healthcare is seeking a Marketing Manager, HIV Treatment Strategy, to lead the commercial strategy for a potential new label in Durham, NC. You will coordinate cross-functional teams across launch planning, messaging, and performance measurement, aiming to drive market impact and patient access.

The role requires 4+ years in pharmaceutical marketing, US HCP marketing experience, and strong skills in digital content and regulatory review.

Qualifications

• Bachelor’s degree and 4+ years of pharmaceutical marketing experience.
• Experience with copy approval and regulatory review processes.
• Experience using digital and AI tools to optimize omnichannel content and performance.

Responsibilities

• Drive development and execution of the commercial strategy for the new indication and launch plan.
• Lead day-to-day integration of the launch plan across cross-functional teams.
• Evolve messaging and campaigns with clinical and market insights.

Skills

US HCP Marketing

Copy approval

Digital AI tools

Travel readiness

In-office Durham

Education

Bachelor’s degree

Job description

ViiV Healthcare is seeking a Marketing Manager, HIV Treatment Strategy, to lead the commercial strategy for a potential new label in Durham, NC. You will coordinate cross-functional teams across launch planning, messaging, and performance measurement, aiming to drive market impact and patient access.

The role requires 4+ years in pharmaceutical marketing, US HCP marketing experience, and strong skills in digital content and regulatory review.