Senior Director, Portfolio & Channel Marketing

GSK plc; Durham (NC); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Relocation package

Job summary

ViiV Healthcare in Durham, NC is seeking a Senior Director, Portfolio Marketing to lead U.S. portfolio strategy across HIV and specialty brands, translating priorities into clear action and strong commercial execution.

As an enterprise integrator, you will coordinate cross-functional partners, brands, and field teams to drive impact. This role also shapes HCP engagement, IDN strategy, KOL programs, conference planning, and lifecycle management while coaching a high-performance team and ensuring

Qualifications

• Bachelor's Degree & 10+ years commercial experience including sales or marketing, with experience in Brand, lifecycle Marketing, and LOE planning, Matrix and Senior Leader engagement and leadership, Digital strategy.
• 8+ years leading and managing teams, including experience with large health systems or strategic accounts.
• 6+ years in US pharmaceutical/biotech in-line brand marketing.
• 4+ years in strategy development and execution.
• Experience with data-driven decision making, forecasting and resource allocation.
• 2 days per week in office required.

Responsibilities

• Lead integrated portfolio and multi-brand strategies with cross-functional partners.
• Drive complex strategy initiatives, portfolio planning, prioritization, investment decisions, and long-term planning.
• Lead HCP engagement, education programs, and governance with compliance.
• Lead enterprise-wide IDN strategy and corporate accounts marketing alignment.
• Coordinate KOL engagement across portfolio marketing and field teams.
• Oversee U.S. conference and congress strategy and investments.
• Manage lifecycle marketing across brands and portfolios; develop tools and resources.

Skills

Data to Insights

Digital Fluency

Marketing Campaign Planning

Marketing Measurement

Marketing Strategy Implementation

Omnichannel Marketing

Scientific Literacy

Education

Bachelor's Degree

Job description

ViiV Healthcare in Durham, NC is seeking a Senior Director, Portfolio Marketing to lead U.S. portfolio strategy across HIV and specialty brands, translating priorities into clear action and strong commercial execution.

As an enterprise integrator, you will coordinate cross-functional partners, brands, and field teams to drive impact. This role also shapes HCP engagement, IDN strategy, KOL programs, conference planning, and lifecycle management while coaching a high-performance team and ensuring