Strategic Planning Lead, Integrated Performance Marketing

Directive; United States; Remote; USD 106,000 - 134,000; Full time

Benefits offered by this job

Unlimited PTO

Annual bonus

401(k) with company match

Medical, dental, vision plans

Job summary

Directive Consulting seeks an Associate Director, Integrated Strategic Planning to lead performance marketing strategy, aligning audience insights with brand positioning and channel strategy for clients in a fast-paced, remote-first environment.

You will translate complex inputs into an integrated plan, coordinating paid media, analytics, and creative teams to drive growth and measurable outcomes across technology, industrial, and services verticals.

Qualifications

• Proven experience in strategic planning within an agency or growth-focused business.
• Portfolio showing how audience insights shaped performance briefs and measurable outcomes.
• Experience with B2B performance marketing and complex buying journeys.

Responsibilities

• Lead research into client businesses, ICPs, buying committees, competitors, and category dynamics.
• Define audience, messaging priorities, channel roles, and sequencing to meet business goals.
• Write focused briefs and collaborate with design, copy, paid media, and analytics teams.

Skills

Strategic planning

Integrated performance marketing

Account planning

Storytelling

Tools

AI planning tools

Job description

Directive Consulting seeks an Associate Director, Integrated Strategic Planning to lead performance marketing strategy, aligning audience insights with brand positioning and channel strategy for clients in a fast-paced, remote-first environment.

You will translate complex inputs into an integrated plan, coordinating paid media, analytics, and creative teams to drive growth and measurable outcomes across technology, industrial, and services verticals.