Director, Integrated Performance Marketing Strategy

Directive; United States; Remote; USD 110,000 - 160,000; Full time

Job summary

Directive Consulting in the United States is seeking an Associate Director, Integrated Strategic Planning dedicated to Performance Marketing to connect business goals with audience insights and channel strategy into a growth plan.

This role leads strategic planning for Performance Marketing engagements, aligning paid media, creative, landing page experiences, analytics, and client outcomes around a shared understanding of the customer and the business opportunity.

Qualifications

• Proven experience in strategic planning and integrated performance marketing.
• Demonstrated ownership of complex client strategies.
• A track record of turning insights into actionable plans.

Responsibilities

• Lead integrated strategic planning within Performance Marketing across paid media, creative, landing pages, and analytics.
• Define audience positioning, messaging priorities, and channel sequencing to meet client goals.
• Collaborate with paid media, design, copy, landing page, and analytics teams to align plans.
• Present research and recommendations to clients and senior stakeholders.

Skills

Strategic planning

Integrated marketing

Audience insights

Analytics

Storytelling

Client collaboration

Job description

Directive Consulting in the United States is seeking an Associate Director, Integrated Strategic Planning dedicated to Performance Marketing to connect business goals with audience insights and channel strategy into a growth plan.

This role leads strategic planning for Performance Marketing engagements, aligning paid media, creative, landing page experiences, analytics, and client outcomes around a shared understanding of the customer and the business opportunity.