Associate Director, Integrated Performance Marketing

Directive; Los Angeles (CA); Remote; USD 150,000 - 180,000; Full time

Benefits offered by this job

Living wage base salary (US)

Medical, dental, vision plans

401(k) with 3% match

Unlimited PTO

Paid company holidays

Job summary

Directive Consulting is seeking an Associate Director, Integrated Strategic Planning for Performance Marketing. You will connect business goals, audience insights, brand positioning, and channel strategy into an integrated growth plan.

This is a leadership role that blends strategic insight with hands-on briefing, workshops, and client collaboration. You’ll lead planning for Performance Marketing engagements, align paid media, landing experiences, analytics, and client outcomes, and partner with

Qualifications

• Substantial experience in strategic planning, integrated performance marketing, or account planning with ownership of complex client strategies.
• A portfolio showing how audience insights shaped briefs, channel plans, and measurable outcomes.
• Experience with B2B performance marketing, complex buying journeys, paid media, creative, and conversion strategy.
• Ability to independently lead planning engagements and mentor colleagues while remaining hands-on with research.

Responsibilities

• Lead audience research and insight development for client engagements.
• Own integrated strategy and planning across paid media, messaging, and conversion experiences.
• Write and supervise briefs, coordinating design, copy, media, and analytics teams.
• Partner with clients to present recommendations and drive alignment.
• Translate objectives into measurement frameworks and actionable plans.
• Leverage AI tools to support research, synthesis, and planning standards.

Skills

Strategic planning

Audience insights

Storytelling

Stakeholder management

Facilitation

AI tools

Tools

AI planning tools

Job description

Directive Consulting is seeking an Associate Director, Integrated Strategic Planning for Performance Marketing. You will connect business goals, audience insights, brand positioning, and channel strategy into an integrated growth plan.

This is a leadership role that blends strategic insight with hands-on briefing, workshops, and client collaboration. You’ll lead planning for Performance Marketing engagements, align paid media, landing experiences, analytics, and client outcomes, and partner with