Associate Director, Integrated Strategic Planning (Remote)

Directive; Dallas (TX); À distance; USD 150 000 - 180 000; Plein temps

Avantages offerts par ce poste

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

Employer-paid plan for you

Résumé du poste

Directive Consulting is seeking an Associate Director, Integrated Strategic Planning for Performance Marketing to connect business goals, audience insights, brand positioning, and channel strategy into a clear growth plan. This role is not channel-by-channel; you will lead the translation of insight into an integrated plan for execution and measurement.

You will collaborate with paid media, design, copy, landing pages, and analytics teams to deliver coordinated strategies across channels,

Qualifications

• Substantial experience in strategic planning and integrated performance marketing within an agency or growth-focused business.
• Portfolio showing leadership: how audience insights shaped briefs and channel plans.
• Experience with B2B performance marketing and complex buying journeys.
• Ability to lead engagements, advise senior stakeholders, and mentor colleagues while remaining hands-on.

Responsabilités

• Lead audience research into client businesses, ideal customer profiles, buying committees, competitors, and category dynamics.
• Define audience, messaging priorities, channel roles, and sequencing to meet client goals.
• Collaborate with paid media, design, copy, landing page, and analytics specialists to plan across paid search, paid social, display, and video.
• Write focused strategic briefs that clarify business challenges, insights, and value proposition.
• Present research and integrated plans to clients and senior stakeholders.
• Translate business objectives into a measurement framework with learning priorities.

Connaissances

Strategic planning

Integrated planning

Agency experience

B2B marketing

Outils

Research tools

Audience intelligence tools

Analytics tools

Planning tools

Description du poste

Directive Consulting is seeking an Associate Director, Integrated Strategic Planning for Performance Marketing to connect business goals, audience insights, brand positioning, and channel strategy into a clear growth plan. This role is not channel-by-channel; you will lead the translation of insight into an integrated plan for execution and measurement.

You will collaborate with paid media, design, copy, landing pages, and analytics teams to deliver coordinated strategies across channels,