Head of Integrated Performance Marketing Strategy – Remote

Directive; United States; Remote; USD 150,000 - 180,000; Full time

Benefits offered by this job

Medical plans

Dental plans

Vision plans

Disability insurance

Life insurance

Unlimited PTO

Paid company holidays

Birthday off

End of Year recharge

401(k) with company match

Annual company-wide retreat

Job summary

Directive Consulting seeks an Associate Director, Integrated Strategic Planning to connect business goals, audience insights, brand positioning, and channel strategy into a growth plan. You’ll lead strategic planning for Performance Marketing, align paid media with client outcomes, and translate insights into actionable recommendations across channels.

You’ll collaborate with paid media, design, copy, landing page, and analytics teams to ensure cohesive plans and measurable impact.

Qualifications

• Substantial experience in strategic planning, integrated performance marketing, or account planning with ownership of complex client strategies.
• Portfolio showing leadership: insights shaping briefs, channel plans, and measurable outcomes.

Responsibilities

• Lead research and insight development to shape strategy for Performance Marketing.
• Define audience, messaging priorities, channel roles, and sequencing to meet client goals.
• Partner with paid media, design, copy, landing pages, and analytics to define coordinated plans.
• Write briefs that clarify business challenges, audience insight, and value proposition.
• Present research and recommendations to clients and senior stakeholders.
• Own strategic direction for assigned engagements and mentor colleagues.

Skills

Strategic planning leadership

Storytelling

Mentoring

Stakeholder management

B2B marketing strategy

Cross-functional collaboration

Tools

Analytics platforms

AI research tools

Job description

Directive Consulting seeks an Associate Director, Integrated Strategic Planning to connect business goals, audience insights, brand positioning, and channel strategy into a growth plan. You’ll lead strategic planning for Performance Marketing, align paid media with client outcomes, and translate insights into actionable recommendations across channels.

You’ll collaborate with paid media, design, copy, landing page, and analytics teams to ensure cohesive plans and measurable impact.