Director of Integrated Performance Marketing Strategy - Remote

Directive; New York (NY); À distance; USD 105 000 - 133 000; Plein temps

Avantages offerts par ce poste

Living wage guidance

Bonus program

Comprehensive benefits

Unlimited PTO

Résumé du poste

Directive is seeking an Associate Director of Integrated Strategic Planning for Performance Marketing to connect business goals, audience insights, and channel strategy into an actionable growth plan. You will lead strategic planning across Performance Marketing engagements, aligning paid media, creative, landing pages, and analytics to drive client outcomes.

You will turn complex inputs into focused briefs and connected conversion journeys, ensuring teams work toward shared business outcomes.

Qualifications

• Substantial experience in strategic planning and integrated performance marketing.
• Portfolio showing leadership across audience insights and channel plans.
• Experience with B2B performance marketing and complex buying journeys.
• Ability to lead engagements, advise senior stakeholders, and mentor others.

Responsabilités

• Lead research into client businesses, ideal customer profiles, buying committees, competitors, and category dynamics.
• Synthesize interviews, market research, search behavior, and campaign data into insights that shape strategy.
• Map the B2B buying journey, identify decision points, barriers, and opportunities to influence conversion.
• Craft strategic point of view and ensure integrated plans connect audience insights to business outcomes.
• Define audience, positioning, and channel roles to meet client goals.
• Partner with paid media, design, copy, landing page, and analytics to coordinate plans across channels.
• Write focused briefs clarifying business challenge, audience insight, and value proposition.
• Facilitate workshops and align stakeholders around one direction.
• Evaluate concepts against the brief and tie back to audience needs and outcomes.
• Own strategic direction for engagements and present recommendations to clients.

Connaissances

Strategic planning

Integrated performance marketing

Stakeholder management

Mentoring colleagues

Client storytelling

Outils

Analytics tools

Planning tools

AI tools

Description du poste

Directive is seeking an Associate Director of Integrated Strategic Planning for Performance Marketing to connect business goals, audience insights, and channel strategy into an actionable growth plan. You will lead strategic planning across Performance Marketing engagements, aligning paid media, creative, landing pages, and analytics to drive client outcomes.

You will turn complex inputs into focused briefs and connected conversion journeys, ensuring teams work toward shared business outcomes.