Senior Strategy Lead: Integrated Performance Marketing

Directive; Los Angeles (CA); Remote; USD 140,000 - 190,000; Full time

Benefits offered by this job

Living wage baseline

Medical, dental, vision plans

401(k) with company match

Unlimited PTO

Annual bonus

Job summary

Directive is seeking an Associate Director, Integrated Strategic Planning for Performance Marketing. You will connect business goals, audience insights, and channel strategy into an integrated plan.

You’ll lead strategic planning for Performance Marketing engagements, aligning paid media, creative, landing experiences, analytics, and client outcomes. You will translate complex inputs into briefs, connected conversion journeys, and actionable recommendations, ensuring teams work toward shared

Qualifications

• Substantial experience in strategic planning, integrated performance marketing, or account planning.
• A portfolio demonstrating strategic leadership: how audience insights shaped briefs, coordinated channel plans, and measurable outcomes.
• Experience with B2B performance marketing, complex buying journeys, paid media, and conversion strategy.
• Ability to independently lead planning engagements, advise senior stakeholders, and mentor colleagues while remaining hands-on with research and briefing.

Responsibilities

• Lead research into client businesses, ideal customer profiles, buying committees, competitors, and category dynamics.
• Synthesize interviews, market research, search behavior, and campaign data into actionable insights.
• Map the B2B buying journey to influence consideration and conversion.
• Define audience, positioning, messaging priorities, channel roles, and sequencing for client goals.
• Partner with paid media, design, copy, landing page, and analytics to define coordinated plans across channels.
• Create focused strategic and creative briefs clarifying business challenges and value proposition.
• Facilitate planning workshops to align stakeholders around one direction.
• Own the strategic planning direction for assigned engagements and present recommendations to clients.

Skills

Strategic planning

Integrated marketing

Stakeholder management

Team leadership

Research insights

Tools

Analytics tools

Audience insights tools

Planning tools

Job description

Directive is seeking an Associate Director, Integrated Strategic Planning for Performance Marketing. You will connect business goals, audience insights, and channel strategy into an integrated plan.

You’ll lead strategic planning for Performance Marketing engagements, aligning paid media, creative, landing experiences, analytics, and client outcomes. You will translate complex inputs into briefs, connected conversion journeys, and actionable recommendations, ensuring teams work toward shared