Head of Integrated Performance Marketing (Remote)

Directive; Chicago (IL); Remote; USD 105,000 - 133,000; Full time

Benefits offered by this job

Health, dental, vision benefits

Annual bonus eligibility

Remote-first, flexible work

Job summary

Directive is seeking an Associate Director, Integrated Strategic Planning focused on Performance Marketing to connect business goals, audience insights, and channel strategy into a growth plan.

You will align paid media, creative, landing pages, analytics, and client outcomes, turning complex inputs into actionable briefs and connected conversion journeys. This role emphasizes strategic leadership, collaboration, and measurable business impact.

Qualifications

• Substantial experience in strategic planning, integrated performance marketing, or account planning with ownership of complex client strategies.
• Portfolio showing how audience insights shaped briefs, channel plans, and measurable outcomes.
• Experience with B2B performance marketing, complex buying journeys, paid media, creative, and conversion strategy.
• Ability to independently lead planning engagements, advise senior stakeholders, and mentor colleagues while staying hands-on with research and briefing.
• Strong storytelling and stakeholder management to align clients and internal teams around one direction.

Responsibilities

• Lead audience research and insight development across client businesses, ideal customer profiles, buying committees, competitors and category dynamics.
• Own integrated strategy and planning, defining audience, positioning, messaging priorities, channel roles, and sequencing.
• Coordinate with paid media, design, copy, landing page, and analytics to define coordinated plans across paid search, paid social, display, and video.
• Write focused strategic and creative briefs clarifying business challenges, audience insight, value proposition, and response.
• Own the strategic planning direction, presenting research and recommendations to clients and senior stakeholders.
• Translate business objectives into a measurement framework and test-and-learn plans to validate assumptions and drive results.

Skills

Strategic planning

Audience insights

Leadership & mentoring

B2B marketing

Storytelling

Tools

AI tools

Analytics platforms

Web analytics

Job description

Directive is seeking an Associate Director, Integrated Strategic Planning focused on Performance Marketing to connect business goals, audience insights, and channel strategy into a growth plan.

You will align paid media, creative, landing pages, analytics, and client outcomes, turning complex inputs into actionable briefs and connected conversion journeys. This role emphasizes strategic leadership, collaboration, and measurable business impact.