Remote: Associate Director, Integrated Performance Marketing

Directive; États-Unis; À distance; USD 106 000 - 134 000; Plein temps

Avantages offerts par ce poste

Medical plan

Dental plan

Vision plan

Disability insurance

Life insurance

Mental health support

Paid time off

401(k) match

Annual retreat

Résumé du poste

Directive Consulting seeks an Associate Director of Integrated Strategic Planning for Performance Marketing to connect business goals, audience insights, brand positioning, and channel strategy into a growth plan. You’ll translate insights into an integrated plan that teams can execute and measure.

You’ll lead strategic planning across paid media, landing experiences, analytics, and client outcomes, coordinating with specialists to meet business goals and drive growth.

Qualifications

• Substantial experience in strategic planning, integrated performance marketing, or account planning within an agency or growth-focused business.
• A portfolio demonstrating strategic leadership: how insights shaped briefs and channel plans.
• Experience with B2B performance marketing, complex buying journeys, paid media, and conversion strategy.
• Ability to independently lead planning engagements and mentor colleagues while hands-on with research.

Responsabilités

• Lead research into client businesses, ideal customer profiles, buying committees, competitors, and category dynamics.
• Translate research into a strategic point of view and integrated performance marketing plan.
• Define audience, messaging, channel roles, and sequencing to meet business goals.
• Write briefs and collaborate with design, copy, and analytics to turn strategy into executable plans.
• Own strategic planning direction, present recommendations to senior stakeholders, and document trade-offs.
• Develop measurement frameworks and learning plans aligning with business objectives.

Connaissances

Strategic planning

Integrated performance marketing

Agency experience

Portfolio leadership

B2B marketing

Outils

AI tools

Description du poste

Directive Consulting seeks an Associate Director of Integrated Strategic Planning for Performance Marketing to connect business goals, audience insights, brand positioning, and channel strategy into a growth plan. You’ll translate insights into an integrated plan that teams can execute and measure.

You’ll lead strategic planning across paid media, landing experiences, analytics, and client outcomes, coordinating with specialists to meet business goals and drive growth.