Director of Integrated Performance Strategy

Directive; Dallas (TX); Remote; USD 150,000 - 180,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) with company match

Unlimited PTO

Paid company holidays

Birthday off

Parental leave

Job summary

Directive Consulting is seeking an Associate Director, Integrated Strategic Planning for Performance Marketing to align business goals, audience insights, and channel strategy into a clear growth plan. This role blends insight with hands-on planning to drive measurable client outcomes across paid media and conversion experiences.

You will lead audience research, integrated strategy, and collaborative briefs while partnering with analytics, design, and copy teams to deliver cohesive campaigns

Qualifications

• Substantial experience in strategic planning for performance marketing.
• Portfolio showing leadership of complex client strategies and outcomes.
• Experience with B2B performance marketing and multi-channel plans.
• Ability to lead engagements, mentor teammates, and remain hands-on with briefs.

Responsibilities

• Lead research into client business and buying journeys to inform strategy.
• Define audience, messaging priorities, channel roles, and sequencing.
• Partner with paid media, design, copy, landing pages and analytics teams.
• Write briefs and turn strategy into integrated performance plans.
• Present recommendations to clients and senior stakeholders.
• Translate objectives into measurement frameworks and learning plans.

Skills

Strategic planning

B2B marketing

Paid media

Analytics

Storytelling

Client management

Tools

AI tools for research

Planning and analytics tools

Job description

Directive Consulting is seeking an Associate Director, Integrated Strategic Planning for Performance Marketing to align business goals, audience insights, and channel strategy into a clear growth plan. This role blends insight with hands-on planning to drive measurable client outcomes across paid media and conversion experiences.

You will lead audience research, integrated strategy, and collaborative briefs while partnering with analytics, design, and copy teams to deliver cohesive campaigns