Director, Integrated Strategy & Planning (Remote)

Directive; New York (NY); Remote; USD 150,000 - 180,000; Full time

Benefits offered by this job

Health benefits

401(k) with company match

Annual bonus

Unlimited PTO

Company-wide retreats

Job summary

Directive Consulting is a leading B2B marketing agency seeking an Associate Director, Integrated Strategic Planning to connect business goals, audience insights, and channel strategy into a growth plan. This role leads strategic planning for Performance Marketing engagements, aligning paid media, creative, landing pages, analytics, and client outcomes around a shared customer understanding.

You will translate insights into briefs, connected conversion journeys, and actionable recommendations,

Qualifications

• Substantial experience in strategic planning and integrated performance marketing with ownership of complex client strategies.
• Portfolio showing how audience insights shaped briefs, channel plans, and measurable outcomes.
• Experience with B2B performance marketing, complex buying journeys, paid media, and conversion strategy.
• Ability to independently lead planning engagements and mentor colleagues while remaining hands-on.

Responsibilities

• Lead research into client businesses, ICPs, buying committees, competitors, and category dynamics.
• Define audience, positioning, messaging priorities, and channel roles for client goals.
• Partner with paid media, design, copy, landing page, and analytics to define coordinated plans across channels.
• Apply DiscoverabilityOS principles to align targeting, messaging, and conversion experiences.

Skills

Audience insights

Strategic planning

B2B marketing

Stakeholder management

Tools

Analytics platforms

AI tools

Job description

Directive Consulting is a leading B2B marketing agency seeking an Associate Director, Integrated Strategic Planning to connect business goals, audience insights, and channel strategy into a growth plan. This role leads strategic planning for Performance Marketing engagements, aligning paid media, creative, landing pages, analytics, and client outcomes around a shared customer understanding.

You will translate insights into briefs, connected conversion journeys, and actionable recommendations,