Strategic Partner Marketing Lead

Affirm, Inc.; Miami (FL); Remote; USD 101,000 - 151,000; Full time

Benefits offered by this job

Health coverage

Wellness stipend

Tech stipend

Time off

ESPP

Job summary

Affirm, Inc. is seeking a dynamic Partner Marketing Lead to coordinate co‑marketing initiatives with merchants across North America. Plan and execute cross‑channel campaigns across onsite, offsite, affiliate, and emerging channels to drive revenue growth, GMV, and new user acquisition.

You will work with external partners and internal teams to deliver impactful campaigns, across industries such as home, fitness, electronics, and fashion, with a remote‑first model and competitive base pay.

Qualifications

• 6+ years of experience in partner, performance, affiliate, or product marketing.
• Experience with plans and launches across multiple media channels.
• Experience with CPA, CPC, CPL, and CPM models.
• Understanding of affiliate tracking models, tools, and platforms.
• Analytical and data‑driven, focused on performance metrics.
• Experience using analytics to optimize campaigns.
• Commercial mindset with growth focus for partner investment.
• Excellent interpersonal and cross‑team collaboration skills.
• Ability to influence and coordinate resources to deliver results.
• Self‑starter with willingness to share knowledge and improve the team.
• Knowledge of paid media landscape including cross‑media planning and measurement.
• Experience writing creative briefs and adapting campaigns from insights.
• Experience with online retail, merchandising, and customer acquisition.
• Experience with online and in‑store retail marketing.
• Experience marketing across North America, US/Canada preferred.
• Experience in home, fitness, electronics, or fashion is a plus.

Responsibilities

• Support development and execution of full‑funnel co‑marketing campaigns across onsite, offsite, and affiliate channels.
• Build and nurture day‑to‑day relationships with merchant partners to identify growth opportunities.
• Support marketing strategy and campaign performance to drive revenue and GMV.
• Execute and optimize marketing solutions across multiple channels.
• Analyze campaign performance and translate results into actionable insights.
• Coordinate with internal teams to improve execution and share learnings.
• Coordinate inbound RFPs and develop dedicated marketing plans.
• Identify targets based on acquisition and engagement goals.
• Collaborate with media agency, growth marketing, and brand/creative teams on plans and content.
• Support budgeting, co‑marketing calendar, compliance submissions, and documentation.
• Leverage industry knowledge for vertical marketing strategies.

Skills

Partner marketing

Affiliate marketing

Performance marketing

Cross-channel campaigns

Data-driven decisions

Communication

Negotiation

North America experience

Budget management

Job description

Affirm, Inc. is seeking a dynamic Partner Marketing Lead to coordinate co‑marketing initiatives with merchants across North America. Plan and execute cross‑channel campaigns across onsite, offsite, affiliate, and emerging channels to drive revenue growth, GMV, and new user acquisition.

You will work with external partners and internal teams to deliver impactful campaigns, across industries such as home, fitness, electronics, and fashion, with a remote‑first model and competitive base pay.