Remote-First Strategic Partner Marketing Lead

Affirm, Inc.; St. Louis (MO); Remote; USD 101,000 - 165,000; Full time

Benefits offered by this job

Health coverage and dependents

Monthly stipends for tech setup

Flexible time off

Employee stock purchase plan (ESPP)

Job summary

Affirm, Inc. is seeking a dynamic Partner Marketing Lead to plan and execute cross-channel co-marketing campaigns with merchants across North America.

You will coordinate onsite, offsite, affiliate, and emerging channels to drive revenue growth, GMV, and new user acquisition, working with cross-functional teams to align goals. You’ll build merchant relationships, develop plans, track performance, and translate insights into optimized strategies.

Qualifications

• 6+ years of experience in partner, performance, affiliate, or product marketing.
• Experience working with partners to develop plans and launch marketing programs across multiple media channels.
• Experience with CPA, CPC, CPL, and CPM payment models.
• Knowledge of affiliate tracking models, tools, and platforms.
• Analytical and data-oriented; able to use performance metrics to drive results.
• Experience using performance analytics to identify insights and optimize campaigns.
• Commercial mindset with ability to grow partner investment and revenue.
• Excellent interpersonal and communication skills to work across teams.
• Ability to influence others and coordinate resources across teams.
• Self-starter who shares knowledge to improve team processes.
• Understanding of paid media landscape across cross-media strategy, planning, and measurement.
• Experience writing creative briefs, testing creatives, and adapting campaigns based on insights.
• Experience with online retail, merchandising, and customer acquisition.
• Experience with both online and in-store retail marketing.
• Experience marketing across North America, especially US/Canada, preferred.
• Experience in home, fitness, consumer electronics, or fashion industries is a plus.

Responsibilities

• Coordinate full‑funnel co‑marketing campaigns across categories and channels (onsite, offsite, affiliate).
• Build and nurture day‑to‑day marketing relationships with merchant partners.
• Support marketing strategy and campaign performance of assigned partners to grow revenue and GMV.
• Execute and optimize marketing solutions across onsite marketplace placements, offsite media, affiliate, and emerging channels.
• Analyze campaign performance and translate results into actionable insights and recommendations.

Skills

Partner marketing

Performance marketing

Affiliate marketing

Product marketing

Job description

Affirm, Inc. is seeking a dynamic Partner Marketing Lead to plan and execute cross-channel co-marketing campaigns with merchants across North America.

You will coordinate onsite, offsite, affiliate, and emerging channels to drive revenue growth, GMV, and new user acquisition, working with cross-functional teams to align goals. You’ll build merchant relationships, develop plans, track performance, and translate insights into optimized strategies.