Strategic Partner Marketing Lead

Affirm, Inc.; Raleigh (NC); Remote; USD 101,000 - 165,000; Full time

Benefits offered by this job

Health coverage for you and dependents

Tech and wellness stipends

Flexible time off

Job summary

Affirm, Inc. is seeking a dynamic Partner Marketing Lead to orchestrate co-marketing initiatives with merchants across North America.

You will plan and execute cross-channel campaigns spanning onsite placements, offsite media, and affiliate channels to drive revenue growth, GMV, and customer acquisition. You will collaborate with internal teams and external partners, across categories like home, fitness, electronics, fashion, and omnichannel retail, to deliver impactful campaigns and measurable

Qualifications

• 6+ years of experience in partner, performance, affiliate, or product marketing.
• Experience working with partners to develop plans and launch marketing programs across multiple media channels.
• Experience with CPA, CPC, CPL, and CPM payment models.
• Understanding of affiliate tracking models, tools, and platforms.
• Analytical and data-oriented with a focus on performance metrics.
• Experience using performance analytics to optimize campaigns.
• Commercial mindset with experience growing partner investment and revenue targets.
• Strong interpersonal and cross-team collaboration skills.

Responsibilities

• Support development and execution of full-funnel co-marketing campaigns across onsite, offsite, and affiliate channels.
• Build and nurture day-to-day marketing relationships with merchant partners.
• Support marketing strategy and campaign performance to grow GMV, revenue, and user acquisition.
• Execute and optimize marketing solutions across various channels.
• Analyze campaign performance and translate results into actionable insights.
• Coordinate with cross-functional teams to share learnings and improve execution.
• Manage inbound RFPs and develop marketing plans for prospective partners.
• Identify targets aligned to business goals for acquisition and engagement.
• Collaborate with media, growth, and creative teams on plans and assets.
• Track budgets and maintain the co-marketing calendar and compliance docs.
• Contribute to vertical-specific marketing strategies based on industry research.

Skills

Partner marketing

Performance marketing

Affiliate marketing

Campaign optimization

Data analysis

Cross-functional collaboration

Communication

Strategic planning

Tools

Affiliate tracking platforms

Analytics tools

Media planning tools

Job description

Affirm, Inc. is seeking a dynamic Partner Marketing Lead to orchestrate co-marketing initiatives with merchants across North America.

You will plan and execute cross-channel campaigns spanning onsite placements, offsite media, and affiliate channels to drive revenue growth, GMV, and customer acquisition. You will collaborate with internal teams and external partners, across categories like home, fitness, electronics, fashion, and omnichannel retail, to deliver impactful campaigns and measurable