Strategic New Business & Channel Growth Lead – Remote

Canon U.S.A., Inc.; Irving (TX); Remote; USD 97,000 - 145,000; Full time

Benefits offered by this job

Employee referral bonus

Employee discounts

Dress for Your Day attire program

Volunteer opportunities to give back

Swag! Canon welcome kit

Job summary

Canon U.S.A., Inc. is seeking a New Business Development Advisor to drive direct and indirect sales, develop channel partnerships, and execute go-to-market plans for new solutions.

The role owns end-to-end sales cycles with target accounts, and enables partners to extend market reach while gathering market insight for product development. The position is full-time and virtual, with travel to customer sites and events.

Qualifications

• Bachelor's degree in Business, Marketing, Communications or a relevant field or equivalent experience required, plus 7 years of related experience
• Approximately 50% or more travel required to customer sites, partner locations, and industry trade shows/conferences
• Strong grounding in consultative/solution sales, channel partner ecosystem development, and pipeline management required; familiarity with CRM and sales pipeline management tools and practices expected
• Proficiency in using Salesforce.com is required
• Occasional evening or weekend work required to support trade shows, partner events, and customer engagements; not subject to a fixed on-call schedule
• Individual must possess a clean valid state driver's license in order to obtain the position
• This position requires driving, therefore a valid driver's license and acceptable driving record are necessary
• The position is virtual; travel and driving are part of the job

Responsibilities

• Identify & Prospect Target Accounts to validate market fit and generate early demand
• Own the direct selling process from initial discovery and solution positioning through negotiation and contract execution
• Recruit & Enable Channel Partners and identify, onboard, and train referral partners, resellers, or systems integrators
• Develop partner models including referral fees, revenue sharing, and co-marketing programs to align partner incentives
• Gather Customer and market insights to product
• Conduct customer discovery conversations and on-site visits; abstract customer needs into actionable input for product development and roadmap planning
• Represent Canon at inventory events, conferences, and partner events to build pipeline and market visibility
• Monitor competitive activity, emerging channels, and event opportunities relevant to the solutions portfolio
• Source and manage external SME consultants and manage their contributions to accelerate solution readiness for go-to-market
• Support the transition of solutions from incubation through go-to-market and eventual handover to established Canon business units, ensuring continuity of customer, partner, and market relationships
• Partner with cross functionally with product, engineering, and program teams to translate customer, market, and partner insight into actionable roadmap and go-to-market input

Skills

Sales

Channel partners

Pipeline management

CRM

Education

Bachelor's degree or equivalent experience

Tools

Salesforce.com

Job description

Canon U.S.A., Inc. is seeking a New Business Development Advisor to drive direct and indirect sales, develop channel partnerships, and execute go-to-market plans for new solutions.

The role owns end-to-end sales cycles with target accounts, and enables partners to extend market reach while gathering market insight for product development. The position is full-time and virtual, with travel to customer sites and events.