Strategic New Business & Channel Growth Advisor

Canon U.S.A., Inc.; Washington (District of Columbia); Remote; USD 97,000 - 145,000; Full time

Benefits offered by this job

Employee referral bonus

Employee discounts

Dress for Your Day attire program (cas

Job summary

Canon U.S.A., Inc. is seeking a New Business Development Advisor to drive direct and indirect sales, develop channel partnerships and execute go-to-market plans for new solutions.

The role owns end-to-end sales cycles with target accounts, recruits and enables partners, and gathers market insights to inform product development. This full-time, virtual position requires approximately 50% travel to customer sites and partner locations.

Qualifications

• Bachelor's degree in Business, Marketing, Communications or a relevant field or equivalent experience required, plus 7 years of related experience
• Approximately 50% travel required to customer sites, partner locations, and industry trade shows/conferences
• Strong grounding in consultative/solution sales, channel partner ecosystem development, and pipeline management required; familiarity with CRM and sales pipeline management tools and practices expected
• Proficiency in using Salesforce.com is required

Responsibilities

• Identify & Prospect Target Accounts to validate market fit and generate early demand
• Own the direct selling process from initial discovery and solution positioning through negotiation and contract execution
• Recruit & Enable Channel Partners and identify, onboard, and train referral partners, resellers, or systems integrators
• Develop partner models including referral fees, revenue sharing, and co-marketing programs to align partner incentives
• Gather Customer and market insights to product
• Conduct customer discovery conversations and on-site visits; abstract customer needs into actionable input for product development and roadmap planning
• Represent Canon at inventory events, conferences, and partner events to build pipeline and market visibility
• Monitor competitive activity, emerging channels, and event opportunities relevant to the solutions portfolio
• Source and manage external SME consultants and manage their contributions to accelerate solution readiness for go-to-market
• Support the transition of solutions from incubation through go-to-market and eventual handover to established Canon business units, ensuring continuity of customer, partner, and market relationships
• Partner with cross functionally with product, engineering, and program teams to translate customer, market, and partner insight into actionable roadmap and go-to-market input

Skills

Consultative sales

Channel partner development

Pipeline management

Salesforce.com

Driving license

CRM proficiency

Education

Bachelor's degree in Business/Marketing/Communications or equivalent

Tools

Salesforce.com

Job description

Canon U.S.A., Inc. is seeking a New Business Development Advisor to drive direct and indirect sales, develop channel partnerships and execute go-to-market plans for new solutions.

The role owns end-to-end sales cycles with target accounts, recruits and enables partners, and gathers market insights to inform product development. This full-time, virtual position requires approximately 50% travel to customer sites and partner locations.