Strategic Marketing Programs Manager

Tyler-Technologies-29572f8; Plano (TX); On-site; USD 100,000 - 130,000; Full time

Job summary

Tyler Technologies in Plano, TX, is seeking a Marketing Program Manager to lead vertical marketing campaigns and drive demand for state and federal markets. You will oversee cross-functional teams, manage campaigns from concept to execution, and ensure brand consistency.

This role emphasizes strategic messaging, ROI analysis, and collaboration with sales and marketing shared services. Strong writing, leadership, and project-management skills are essential.

Qualifications

• Bachelor’s degree in a related field or comparable work experience.
• At least 8 years of marketing experience.
• Strong writing skills and the ability to generate impactful marketing messages.
• Experience managing a variety of marketing projects and timelines.
• Experience managing direct marketing, video, advertising, collateral creation, and web content projects.
• Strong skills in Microsoft Office (Word, Excel, Outlook, and PowerPoint).
• Knowledge of AP style.
• Strong understanding of graphic applications, image/media files, web media/interactive marketing, etc.
• Leadership or management experience preferred.
• Technology/public sector experience preferred.
• Trade show/user conference experience preferred.

Responsibilities

• Manage all aspects of multi-faceted marketing projects and campaigns, including multimedia direct marketing and advertising programs, content for trade shows, and event promotion.
• Determine appropriate marketing tactics to achieve strategic goals and sales needs.
• Obtain product information from internal experts or clients.
• Develop innovative ways to communicate marketing messages (direct mail, email, web, video, trade shows).
• Collaborate with brand management and campaign management to execute projects.
• Analyze metrics and provide ROI reports to marketing leadership.
• Maintain brand standards across all marketing materials.
• Ensure messaging is consistent and impactful.
• Oversee marketing staff as applicable.
• Mentor and develop team members.

Skills

Strong writing

Leadership

Project management

Strategic thinking

Communication

AP style

Graphic concepts

Public sector experience

Education

Bachelor’s degree or equivalent

Tools

Microsoft Office

PowerPoint

Graphic design tools

Job description

Tyler Technologies in Plano, TX, is seeking a Marketing Program Manager to lead vertical marketing campaigns and drive demand for state and federal markets. You will oversee cross-functional teams, manage campaigns from concept to execution, and ensure brand consistency.

This role emphasizes strategic messaging, ROI analysis, and collaboration with sales and marketing shared services. Strong writing, leadership, and project-management skills are essential.