GovTech Marketing Lead: Content, PR & Brand Strategy

Tyler-Technologies-29572f8; Overland Park (KS); On-site; USD 80,000 - 105,000; Full time

Job summary

Tyler Technologies in Overland Park, KS; Plano, TX; and Herndon, VA seeks a Marketing Manager to lead content, web, PR, and brand strategy for the State & Federal market. Drive an integrated content and communications strategy to strengthen market position and support priority campaigns with compelling content.

The role translates priorities into clear stories across channels, owns the editorial strategy, and supervises a Marketing Specialist and contract resources to deliver high-impact content

Qualifications

• 7+ years of experience in content marketing, communications, or related field.
• Experience leading and coaching marketing professionals.
• Ability to develop and execute integrated content strategies across channels.
• Exceptional writing, editing, storytelling, and message-development skills.

Responsibilities

• Lead State & Federal content strategy and editorial calendar.
• Develop thought leadership programs and assets around government priorities.
• Translate complex topics into engaging content for multiple audiences.
• Oversee development of case studies, white papers, and sales collateral.
• Manage content governance and ensure consistency across channels.
• Coach and develop Marketing Specialist and contract resources.
• Collaborate with Sales, Campaign, Digital, and Product Marketing teams to align messaging.

Skills

Content strategy

Thought leadership

Writing & editing

Leadership

Public relations

Brand storytelling

Education

Bachelor's degree in marketing or related field

Tools

SEO

Web CMS

Job description

Tyler Technologies in Overland Park, KS; Plano, TX; and Herndon, VA seeks a Marketing Manager to lead content, web, PR, and brand strategy for the State & Federal market. Drive an integrated content and communications strategy to strengthen market position and support priority campaigns with compelling content.

The role translates priorities into clear stories across channels, owns the editorial strategy, and supervises a Marketing Specialist and contract resources to deliver high-impact content